Trust me. I know it can be tempting to stand on a chair and grab a bullhorn or megaphone to make your message louder than everyone elses. I’ve been in that same position more than once.

But louder doesn’t equal better. In fact, some of the most successful entrepreneurs and business owners communicate with audiences of thousands at just above a whisper. They can do that because they know exactly who they are and exactly who they are talking to.

It took a while, but I learned that getting crystal clear about who I am, where my passion lies, what my strengths are, and how I can be of service to the world is the first step to communicating effectively and getting my message to cut through the noise and reach my ideal client.

Before I could help bring their story to life, I had to fully understand my own story. And with that understanding, came ultimate clarity around who my ideal client is, what their biggest pain point are, and how I can best serve them to change their lives and their businesses.

You see, before I was sending my message out to everyone, and when I marketed to everyone, and didn’t speak directly to anyone, no one listened. It didn’t matter how loud I shouted, my audience couldn’t hear me because I wasn’t speaking to them.

It is only when you know who you are speaking to and you speak right to them about their struggles, that they will truly hear your message and connect with what you are saying.

When you generalize, you get lumped into the giant crowd of marketers all competing for attention. When you target a specific niche and get to know that niche better than they know themselves, you will make an impression and a connection. That way, when you reach out In the future, they’ll be ready and waiting to hear from you, and, even at a faint whisper, your message will slice right through the marketing noise and reach your ideal clients.
 

In week two of my Online Marketing Acceleration Bootcamp, we’ll be spending both a 90 minute training session and a 60 minute Q&A session on helping you discover your own compelling story and differentiators, and examine your target market and ideal client.

Then we’ll talk about how to communicate your message clearly and concisely to attract more ideal, high-paying clients. We’ll also learn some strategies to help you stay focused and avoid the dreaded “Bright Shiny Object Syndrome.”

If you want help figuring out what your compelling story is, communicating your story more effectively, focusing on a target market that fits you, and attracting more ideal clients, I would like to invite you to join me in my Online Marketing Acceleration Bootcamp. In this 9 week program, I’ll be sharing all of my best brand building and marketing secrets, and I’ll be answering your questions and helping you work on your business.

If you’re secretly wishing the “whole marketing thing” was WAY easier, this is the perfect program for you. I break everything down into simple step-by-step actions that are easy to follow and implement. My goal is to help you start getting the results you want NOW!

I hope you’ll learn more about my Online Marketing Acceleration Bootcamp.

1. Know Your Target Market

Don’t just throw up a landing page and hope the right people see it and like what you have to say. You need to spend some time doing research on your target market. Find out what they want, what they need, what problems they have that you can solve, and what would make their life easier, etc. Look at what your ideal client’s income is, where they live, what their hobbies are, what they dream about, what values they hold, and where they shop, etc.

Once you know the answers to these questions and you truly understand your ideal customer, you can tailor your landing page design and content to speak directly to them. By focusing in on your target market, you have more power and impact on creating interest, evoking emotion, and compelling action.

2. Focus on the Desired Action

Your landing page is not your home page, don’t treat it like one. Remember, your landing page has a purpose and it shouldn’t be to promote 5 different products and a bunch of different services. You do not want your visitors to leave your landing page to browse your website.

You want them to take action and sign up for your list, click a link, or buy a product. You need to provide your visitors multiple places to take action. Place one opportunity to convert above the fold, and one about every two or three “scrolls” down your page.

3. Brand Your Landing Page with Simple, Professional Design

Your landing page should match the product or service you are promoting on the page itself. It should also enhance your brand. Working with an Internet marketing savvy, professional designer will help ensure your design is simple, clean, and professional.

Stick to one or two type families and use color and type to lead the eye through the page. Make use of wide margins, and keep all of your content in the center of the screen. Avoid distracting sidebars and information that pulls the reader’s attention away from the page objective.

What do you think? Am I missing something? Let me know you thoughts below!