Now that you know the 8 components of a successful website opt-in box, you have all the information you need to create an awesome opt-in box. But, even though your opt-in box has all the right pieces and works the right way … it may not actually work to build your list?

What?!

If your free offer — the thing you’re giving away for free in exchange for their name and email address — isn’t what your visitors want or need, they won’t sign up and enter their name and email … even if your opt-in box is awesome!

Learn 4 Ways to Make Your List Building Free Offer Irresistible

When trying to grow a business, one the hardest things to do is say to no to any kind of new revenue. Cash flow is so important in the early stages of development that many people will accept any type of new business out of fear that the next lead may be a while. This thought pattern will actually lead to stagnation or worse, a decline in revenue.

In order to grow your business, and maintain your sanity, you must learn to say NO. Saying no to potential new clients is something they do not teach in business school, and in the real world of entrepreneurship, is very difficult.

At Bourn Creative, we have experienced growth year after year, and one element that continues to thrive is that we actually have become more selective on who we choose to work with. I know that seems a little backwards, as clients are also choosing to work with us, but let’s face it, clients shop around, so why shouldn’t you?

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I know that with the overload of marketing messages we get hit with everyday from television, radio, magazines, newspapers, social media , blogs, and websites, sometimes you may wonder if anyone even hears what you’re saying.

Trust me. I know it can be tempting to stand on a chair and grab a bullhorn or megaphone to make your message louder than everyone elses. I’ve been in that same position more than once.

But louder doesn’t equal better. In fact, some of the most successful entrepreneurs and business owners communicate with audiences of thousands at just above a whisper. They can do that because they know exactly who they are and exactly who they are talking to.

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