Last week I attended Infusionsoft’s annual users conference, InfusionCon 2010 at an absolutely beautiful resort just outside of Phoenix, Arizona.

You can read my other blog post on the conference here InfusionCon 2010: Why Infusionsoft is the Ultimate Marketing Software.

Even if you are not an Infusionsoft user, there were a tremendous amount of great resources and tips to learn from the vendors and speakers about marketing your business online.

One of the key concepts that Infusionsoft and their presenting affiliates preached was the importance of following up with your prospects throughout the sales and marketing process.

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If you’re like most entrepreneurs, you’ve probably noticed that your prospects are holding their hard-earned dollars much tighter these days. With the over-saturation of email marketing and infoproduct pitching, you’ve probably also noticed that reaching and grabbing the attention of qualified leads who are ready and able to work with you is becoming more difficult.

The good news is that there is something you can do reach your target audience, get their attention, and convert those qualified prospects into buyers. Almost every marketing professional will tell you the same thing: People do business with people they know, like and, trust. In fact, I have heard this said over and over and several conferences and workshops.

To cut through the marketing clutter and speak to your ideal client, there are three things that you can do right now to build upon the know, like, and trust factor to get more clients and grow your list.

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I get it, social media is a hot trendy topic these days and all the cool kids are “doing” social networking. Hey, for the past year, I’ve been on Twitter, Facebook, and LinkedIn more than I care to admit and I love it. But as a friend of mine, Andrea Costantine said many people “think ‘social media’ is the end all be all, but nothing beats a good old fashioned relationship.”

I wholeheartedly agree with Andrea, which is why I have put a lot of mileage on my car this past week. My schedule has been completely jam-packed with normal business meetings, several awesome networking events, and a fun family night out (see my hubby, kids, and father-in-law in the picture)! Check out what my week looked like:

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Ok. You’ve started a business and you have your new, professionally designed, custom logo. Now you need some marketing materials so your can get out there and promote your business, your products, and your services. But what do you need exactly? A brochure, stationery, folder, flyer, website, blog? With all of the different options you have to choose from, how do you know what to do first and how do you know which is the best choice for your business? And more important, which pieces will get you the biggest return on your investment and bring you the most value?

These are questions I get asked all the time and my answer is always the same. There are three main marketing pieces that every solopreneur, entrepreneur and small business owners needs. They are: 1) A business card, 2) A website, and 3) A marketing piece.

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