Add This Step To Your Marketing Process and See An Immediate Increase in Results

In my last two blog posts on this topic, I talked about Marketing Features vs. Benefits for Small Business and Whether Your Marketing Should Get an F Grade.

Today I’m going to show you the exercise I use to quickly get past the features of your offer, and get right to the benefits and results.

For each product, service, or program we offer at Bourn Creative, I first make a list outlining all of the features for the item. I then give each feature a main benefit.

After I have the features and benefits written out, I add the result the client or customer will feel or experience after using the product or working with us. READ MORE

If you are marketing with features, facts, and figures, you get an “F” and your sales probably reflect that. If you are marketing with benefits, results, and stories, you get a “B” and are probably doing fairly well.

But, if you are marketing with benefits, results, and stories, and you bring your audience to that do anything, pay anything point, you get an “A+” and you’re probably nodding your head because your sales reflect that and you’re kicking butt.

Let’s talk about the marketing debate Features vs. Benefits.

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