I recently switched over to the new Facebook profile (I had been resisting) and some of the new changes really bother me – one in particular. In the profile information listed at the very top of the profile, Facebook automatically generates a link to a page for your employer.

This meant that Bourn Creative, LLC linked to a blank page that Facebook created – not my actual Bourn Creative page on Facebook. In the screenshot below you can see the same is happening on Brian’s Facebook profile where he lists our company name as Bourn Creative.

I tried to edit my employer information and I couldn’t change the name of the business and there was no place to edit the URL that the employer’s name links to, or to add a different URL.

Our Facebook articles like Help Readers Share Content with Facebook, How to Create a Facebook Page For Your Business, and How to Market on Facebook Using Lists have been hugely popular, which means you like this content… So here’s exactly how to change that link:

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Several business do one thing that absolutely drives Facebook users crazy and it is using a Facebook Personal Profile for their business instead of a Facebook Business Page, which is what a business page is meant for.

Now I know the idea seems simple enough, and easy to understand, but for some reason I continue to receive Facebook Friend Requests from businesses as I am sure you do as well.

Look – I can’t be a friend to a business offline, but I can like a business and be a fan of the business. Facebook operates the same way. People use profiles, businesses use business pages.

Note to businesses: Using a profile for your business means you created a FAKE PERSON and a FAKE PROFILE. A Business doesn’t have a first name and last name. A business doesn’t have a birthday. A business is not a person, so please don’t fake like it is. You can be reported for creating a fake profile and you run the risk of having the profile shut down and frankly irritating other people.

So why are so many businesses using Facebook incorrectly? Well, I truly believe that it’s not their fault. It’s because Facebook doesn’t make the information about creating a business page easy to find and they confuse people further by referring to Facebook Business Pages as Business Profiles in several places! In fact, I get asked all the time from long-time Facebook users, “How do I create a Facebook Page for my Business?” and some of them have been using Facebook for years and can’t find the information.

In this post, I am going to clarify this whole topic for you and provide you step by step instructions on how to create a Facebook Business Page.

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A lot of businesses seem to get confused about how to use Facebook for business. So first, I want to clarify that this post is referring to Facebook Business Pages or Facebook Fan Pages as they used to be called and not personal profiles. On personal profiles you have Facebook Friends and on business pages, you have Facebook Fans.

When setting up a Facebook Business Page, a Facebook personal profile is required because each page has to have an administrator that owns the page and is in charge of the page.

Once the Facebook Business Page is created, additional people can be added as administrators for the page. For example, both Brian and I are administrators for the Bourn Creative Facebook Business Page.

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Unless you live in the middle of nowhere with no TV or internet access, it is impossible not to have noticed all of the noise surrounding social media marketing, particularly Facebook.

Chances are, you have a Facebook profile, and maybe even a Facebook business page, and are trying to figure out how to remain social to build quality relationships, but still use it effectively for marketing.

While effective marketing on Facebook is a mystery to many entrepreneurs, one way that I manage my Facebook friends and who I market to on Facebook is by using lists.

Recently Facebook announced that it had reached 500 million users worldwide, up from 100 million from only two years ago, and at any given time I have around 4000-4500 Facebook friends linked to my profile. The number fluctuates as I accept new friend requests and quietly unfriend some other people.

Facebook friend lists have been the absolute best tool to help me manage my relationships on Facebook.

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