Email marketing is permission-based electronic marketing that is sent directly to your email inbox once a person, provides permission to contact them in the future, usually by subscribing or opting-in to receive more information, sale reminders, or marketing messages.

An email newsletter or ezine (email magazine) is a very popular form of email marketing. An ezine is an electronic form of communication that is sent out on an ongoing basis and used for business to business or business and consumer companies.

Because email marketing doesn’t require printing or postage, staying connected to your audience via email marketing is a more cost effective alternative to traditional print newsletters.

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You may hear some marketing experts say “It’s all about the size of your list.” But I disagree. While a large list gives you a large pool of people to market your services and products to, it isn’t ONLY about quantity. Yes, at several of the conferences I have attended, experts say that the tipping point for a truly successful email newsletter is 1,000 subscribers. But I am here to tell you that HUGE results can come much smaller lists, if your readers are engaged and you are actively working to build long-lasting relationships with your subscribers.

For example, when my client Melissa first came to me and asked me to help her figure out why she wasn’t getting the sales results she wanted out of her email marketing efforts, she was shocked to hear my recommended course of action – To STOP focusing on list building.

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Just a quick message today! Yesterday it was my birthday (Yes, I’m now 30!) and today I am celebrating my 10 YEAR wedding anniversary. Yes, I got married the day after I turned 20 and now I ask myself, “What was I thinking?” I really should have spread the two apart, but back then all I cared about was getting married, the church had only one day available, and I didn’t want to wait.

For me, I approach my business in sort of the same way. I decide what I want to achieve, I set a date of completion, and I jump right into the planning and implementation needed to make it happen. Ten years ago, I never would have guessed that I would be running my own business and loving every second of it – It took me a while to figure out I was an entrepreneur.

Yesterday I celebrated my birthday with a fabulous lunch at the Bistro 33 restaurant inside the brand new Mercedes dealership in my home town. It was delicious and I highly recommend it if you’re local. With a giant water feature in the shape of the Mercedes logo pouring down from the ceiling of the second story into a planter on the ground floor, the beautiful cars to check out, and the shop and car lot on the roof of the building (not visible from the street, this dealership definitely lives up to the Mercedes standard.

During our long lunch, I had a chance to reflect on the past year and talk with my husband about all of the changes that we have gone through in my business since my last birthday.

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“Jennifer is the real deal. We knew that she could make a difference in the complete overhaul of our website and give our business the boost it needed.”

“Our old website was canned and dysfunctional. We could not make text changes, no statistics were provided, no SEO benefits and the list goes on. Of course at the time we paid someone to create and build it, we felt rushed to get an internet presence and really didn’t put a lot of thought into doing it right the first time. Looking back, the only positive we received was filling a void on our business cards for a website address. Live and learn. Like so many others, our ignorance cost us money and business. We had to make a change.

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