Email marketing is permission-based marketing, which means you must have permission to add people to your marketing list, and permission to email them information. Every email newsletter, ezine, or email marketing communication should have a clear, straight-forward unsubscribe or opt-out link, and opt-out requests should be handled immediately.

Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why email marketing lists are often called opt-in lists. Valid contact information should be included in every piece of email marketing and a privacy policy should be provided.

Single Opt-In Marketing Lists vs. Double Opt-In Marketing Lists

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Email marketing is permission-based electronic marketing that is sent directly to your email inbox once a person, provides permission to contact them in the future, usually by subscribing or opting-in to receive more information, sale reminders, or marketing messages.

An email newsletter or ezine (email magazine) is a very popular form of email marketing. An ezine is an electronic form of communication that is sent out on an ongoing basis and used for business to business or business and consumer companies.

Because email marketing doesn’t require printing or postage, staying connected to your audience via email marketing is a more cost effective alternative to traditional print newsletters.

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Email marketing is a great way to consistently reach your audience without spending a fortune! With permission-based email marketing, you can send information about your products, services, programs, and sales to hot prospects who have already opt-ed in to your list. That means they want to hear from you!

No matter what type of business you have or what services or products you sell, a value-added email newsletter can be a great tool to help attract more customers and prospects. Email marketing helps you stay in front of your customers and prospects, increase your marketing “touches,” and generate more leads and referrals.

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“Jennifer thank you for taking a high-level vision
I had and making it into a reality!”

“Not only did you develop a beautiful website that feels and looks like an extension of the inner ‘me’ and my brand, (I receive compliments on it daily/weekly) but you also designed a beautiful, functional e-newsletter that my subscribers not only love to read but to look at each Monday in their inbox! The note cards you designed are beautiful as well – and there it is priceless to be able to write my clients personal notes and continually extend my branding and Claim Your Worth!® message. You have a beautiful and unique gift for making business beautiful – and taking the intangibles and bringing them to light and to shine in lights! Thank you again for everything and I look forward to your input and services for future projects as well!”

Brenda Stanton
www.brendastanton.com