Posts Tagged ‘Email Marketing Effectiveness’

Worst Email Marketing Tactic I Have Seen In a While

July 30, 2010 by Brian Bourn | 33 Comments

worst email marketing tacticI subscribe to a lot of email newsletters, and I know that trading my email address for free products, videos, and reports would subject my inbox to a steady stream of email messages with an intended up-sell…

But the email I got the other day really irritated me and inspired this post.

A while ago, I opted in to this person’s website who is a self-proclaimed social media expert (who I will not disclose out of privacy concerns) with my first name and email address and watched the free video, which wasn’t that good and didn’t really provide any value. The free video was just a lame sales pitch.

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Posted in Email Marketing & List Building | 33 Comments »