Posts Tagged ‘Email Marketing Critique’

Direct Email Marketing Gone Bad: A Critique

August 5, 2010 by Jennifer Bourn | 19 Comments

email marketing critiqueLast week Brian wrote about the worst direct email marketing tactic we’ve seen in a while and on Monday I received probably one of the worst introduction emails I have ever received – if you can even call it an introduction.

I read the email, re-read the email and again and at the end I still wasn’t quite sure what the sender was asking of me! But I think the sender was asking me to either meet him for a sales pitch or provide free coaching.

Here’s the problem with “cold calling” using direct email marketing: you can’t hear the tone of voice, you have a hard time reading between the lines, and you can’t clarify and ask questions easily.

In this post, I am going to share the email I received with you, I am going to critique it and share some insights on what a stranger would think reading it, and I am going to provide a rewritten version of the email that I would have liked to have received.

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Posted in Email Marketing & List Building, Marketing Tips & Marketing Strategy | 19 Comments »