Email marketing is a great way to consistently reach your audience without spending a fortune! With permission-based email marketing, you can send information about your products, services, programs, and sales to hot prospects who have already opt-ed in to your list. That means they want to hear from you!

No matter what type of business you have or what services or products you sell, a value-added email newsletter can be a great tool to help attract more customers and prospects. Email marketing helps you stay in front of your customers and prospects, increase your marketing “touches,” and generate more leads and referrals.

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Yesterday’s blog post covered email marketing list building tips one through five. Here’s a quick recap of the first five list building tips I covered in yesterday’s post:

1. Add a Sign Up form or Opt-In Box on Every Page of Your Website
2. Advertise in Another Ezine
3. Promote Your Ezine in Your Email Signature
4. Send Out a Press Release
5. Announce Your Ezine to Your Network

Remember, with a personal, relevant, value-added ezine, you can attract new customers and prospects to join your list. And, that’s what it’s all about, building your list and getting contacts into your marketing funnel.

With that in mind, let’s move on to email marketing list building tips six through ten:

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Building a strong, high quality marketing list is crucial for every business owners, especially the business owners who wants to use the Internet to grow and expand their business.

Click here to visit the email marketing page of my website and learn more about email marketing and how it can help you grow your business.

Everyone knows that giving something away for free is one of the best ways to get people to opt-in to your marketing list. Your free offer may be an ebook, a special report, or even an audio recording. In this blog post, I want to share with you ten additional tips for building your marketing list.

TIP 1: Add a Sign Up form or Opt-In Box
on Every Page of Your Website

Adding a subscribe form or opt-in box to every page of your website ensures that no matter what page a visitor may land on first, they will learn about your valuable ezine and your special offer.

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There is a HUGE problem with entrepreneurs and email marketing that absolutely drives me crazy. Any time I bring up this problem every single person agrees with me and some people get very passionate about it. But it still happens.

Frankly, every time email marketing is mentioned at a presentation, seminar, workshop, or in written articles, this problem is addressed. So I know the problem isn’t due to a lack of information or ignorance.

So what is this huge problem? It is people adding other people to their list WITHOUT permission. Um, yeah … that would be called SPAMMING!

I am appalled at how many lists I get added to after attending meetings, networking events, and conferences. The funny thing is that I didn’t opt-in on their website, I didn’t ask to be added to their list, and I didn’t purchase anything!

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You may hear some marketing experts say “It’s all about the size of your list.” But I disagree. While a large list gives you a large pool of people to market your services and products to, it isn’t ONLY about quantity. Yes, at several of the conferences I have attended, experts say that the tipping point for a truly successful email newsletter is 1,000 subscribers. But I am here to tell you that HUGE results can come much smaller lists, if your readers are engaged and you are actively working to build long-lasting relationships with your subscribers.

For example, when my client Melissa first came to me and asked me to help her figure out why she wasn’t getting the sales results she wanted out of her email marketing efforts, she was shocked to hear my recommended course of action – To STOP focusing on list building.

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