Almost every website I visit is talking about how to make money with social media, but surprisingly not many talk about how to integrate social media with your email marketing efforts.

Blending your social media marketing strategies with your email marketing strategies may sound difficult, but honestly, some of the strategies are pretty simple.

In fact, I’ll bet you can implement most of the strategies listed below in your next email newsletter!

It’s time to integrate social media with email marketing! Here are your strategies:

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Way back when, at the start of my career, I periodically sent out HTML email marketing messages to a big list of my clients and prospects about a service or new opportunity. At the time HTML email marketing was fairly new to the marketing world, and wasn’t yet widely adopted.

I made the mistake, as did many others, of sending these messages right from Outlook like I did with all of my other email messages. Why not, right? Wrong!

In fact, one day some people stopped receiving email from me completely!

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Your “list” is your database of people you can contact with your marketing messages and communications. Email marketing is the most common form of permission-based marketing, which means you must have permission to add people to your email marketing list, and permission to email them information. Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why online marketing lists are often called opt-in lists.

It is difficult to talk about email marketing and not talk about list building. In fact, many experts make it seem as if building a big list is the only thing Internet entrepreneurs need to worry about. But when it comes to your list, does size really matter?

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Email marketing is permission-based marketing, which means you must have permission to add people to your marketing list, and permission to email them information. Every email newsletter, ezine, or email marketing communication should have a clear, straight-forward unsubscribe or opt-out link, and opt-out requests should be handled immediately.

Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why email marketing lists are often called opt-in lists. Valid contact information should be included in every piece of email marketing and a privacy policy should be provided.

Single Opt-In Marketing Lists vs. Double Opt-In Marketing Lists

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Email marketing is permission-based electronic marketing that is sent directly to your email inbox once a person, provides permission to contact them in the future, usually by subscribing or opting-in to receive more information, sale reminders, or marketing messages.

An email newsletter or ezine (email magazine) is a very popular form of email marketing. An ezine is an electronic form of communication that is sent out on an ongoing basis and used for business to business or business and consumer companies.

Because email marketing doesn’t require printing or postage, staying connected to your audience via email marketing is a more cost effective alternative to traditional print newsletters.

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Written and distributed by Infusionsoft on February 8, 2010

Infusionsoft Unveils Email Marketing 2.0 to Revolutionize Small Business Growth; Next-generation Email Marketing is Behavior-Driven and Adapts Dynamically to Drive Sales

PHOENIX, AZ – (MARKET WIRE) – 02/08/10 — Infusionsoft today announced the availability of Email Marketing 2.0, ushering in a new era in small business growth with email marketing that dynamically and automatically adapts and responds to customer behavior in order to increase sales and customer satisfaction. Infusionsoft is the first company to combine CRM with email marketing in a single system for a simple, automated and powerful next-generation solution that enables small businesses to target their marketing like never before. Email Marketing 2.0 is supported by new features in Infusionsoft’s flagship product, a free trial for new users, as well as an array of educational resources to help customers get started with their first Email Marketing 2.0 campaign.

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Yesterday’s blog post covered email marketing list building tips one through five. Here’s a quick recap of the first five list building tips I covered in yesterday’s post:

1. Add a Sign Up form or Opt-In Box on Every Page of Your Website
2. Advertise in Another Ezine
3. Promote Your Ezine in Your Email Signature
4. Send Out a Press Release
5. Announce Your Ezine to Your Network

Remember, with a personal, relevant, value-added ezine, you can attract new customers and prospects to join your list. And, that’s what it’s all about, building your list and getting contacts into your marketing funnel.

With that in mind, let’s move on to email marketing list building tips six through ten:

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Building a strong, high quality marketing list is crucial for every business owners, especially the business owners who wants to use the Internet to grow and expand their business.

Everyone knows that giving something away for free is one of the best ways to get people to opt-in to your marketing list. Your free offer may be an ebook, a special report, or even an audio recording. In this blog post, I want to share with you ten additional tips for building your marketing list.

TIP 1: Add a Sign Up form or Opt-In Box
on Every Page of Your Website

Adding a subscribe form or opt-in box to every page of your website ensures that no matter what page a visitor may land on first, they will learn about your valuable ezine and your special offer.

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There is a HUGE problem with entrepreneurs and email marketing that absolutely drives me crazy. Any time I bring up this problem every single person agrees with me and some people get very passionate about it. But it still happens.

Frankly, every time email marketing is mentioned at a presentation, seminar, workshop, or in written articles, this problem is addressed. So I know the problem isn’t due to a lack of information or ignorance.

So what is this huge problem? It is people adding other people to their list WITHOUT permission. Um, yeah … that would be called SPAMMING!

I am appalled at how many lists I get added to after attending meetings, networking events, and conferences. The funny thing is that I didn’t opt-in on their website, I didn’t ask to be added to their list, and I didn’t purchase anything!

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You may hear some marketing experts say “It’s all about the size of your list.” But I disagree. While a large list gives you a large pool of people to market your services and products to, it isn’t ONLY about quantity. Yes, at several of the conferences I have attended, experts say that the tipping point for a truly successful email newsletter is 1,000 subscribers. But I am here to tell you that HUGE results can come much smaller lists, if your readers are engaged and you are actively working to build long-lasting relationships with your subscribers.

For example, when my client Melissa first came to me and asked me to help her figure out why she wasn’t getting the sales results she wanted out of her email marketing efforts, she was shocked to hear my recommended course of action – To STOP focusing on list building.

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