Your clients and customers want to feel special. They want to feel like they are your only client or your only customer.

They want to feel like you care about their business as much as they do.

Your vendors also want to feel special. They want to know that you appreciate them. They want to know that the rush deadlines they are working to meet, the services they are providing, and the help they are giving to you matters.

They want to know they are valued.

As business owners we constantly think about our clients, and business coaches, sales coaches, and marketers always talk about customer service … but not many people talk about “vendor service.”

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I’ve been working in the creative field since 1997, when I landed my first job as a production grunt at a small advertising agency. Since then, I have been a Graphic Designer, Senior Designer, Creative Services Director, Graphic Design Specialist, Publication Manager, Creative Director, Instructor, Lecturer, and Business Owner. I also did internships and worked at a magazine, a newspaper, an advertising agency, a public relations firm, a marketing firm, a design company, and a printer.

As you can imagine, I have seen some pretty bad graphic design mistakes and marketing mistakes over the years. The graphic design mistakes alone could take up a few blog posts, so I am going to focus on and share with you the biggest marketing mistakes I see business owners, service professionals, and entrepreneurs make.

Marketing Mistake #1
Forgetting about your current clients and customers.
While it is very important to always be marketing your business, engaging new prospects, and generating new leads, it is just as important to nurture the relationships with your existing customers and clients. They are your most valuable resource and you want them to always feel important.

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