Posts Tagged ‘Copywriting’
Does Your Marketing Get an “F”
Lessons From Our Teenage House Guests
Currently, we have a good friend’s two youngest kids (ages 12 and 15) staying with us while they take their oldest on a two-week graduation trip to Paris (lucky kid right!).
We’ve been having a blast baking and eating junk food, swimming and relaxing, doing some great craft projects, and even going fishing (check out the photo!) at S and J Mandarin Grove, my in-laws’ organic mandarin orchard in Newcastle, California! My two kiddos, ages 4 and 6, have LOVED having their new “big sisters” to play with every day.
During their stay, I’ve drawn some interesting conclusions about the similarities between my young teenage house guests, marketing a business, and why you might be a lazy marketer. READ MORE
Posted in Copywriting, Marketing Strategy, What's Up With Jen | No Comments »
Increase Website Profits by Focusing on Your Audience
I’m sure you’ve heard it before, but I am going to say it again.
It’s not about you. It’s about them.
But what does that mean? It’s simple really. It means that you need to stop talking about yourself and stop writing what you want to hear said about you and your business.
Instead, focus on what your audience wants to hear, what they want to learn, and what information they need. Then you need to focus on getting it to them as quickly as possible.
Think of it this way, when someone is searching for something online, they more than likely aren’t just browsing with endless amounts of time. Usually they are searching for a specific piece of information, answer to their questions, or solution to their problem – and they are turning to the Internet to find what they need fast.
Your job as a website owner is to research your target market, find out that they want, need, and desire, learn how you can help them, and then deliver it.
Posted in Client Attraction, Internet Marketing | 2 Comments »
Write Better, More Compelling Copy
Writing for the web is different than writing for print. In print materials such as newspapers, magazines and newsletters there is a place for long articles that span multiple pages because they are usually purchased with the intent on grabbing something to read. On the other hand, when you surf the Internet and information is gathered very differently. When searching for information online, users not only want it quickly and easily, they want to be able to find the information without reading it. Online, readers just want to scan the content for the information they want. Why? Part of it is the wide-spread urgency for information and lack of patience, and the other part is that it requires more effort to read text online than on paper.