I just finished a conversation with a potential new client today and we were reviewing their not-so-successful landing pages. As I was making my recommendations and educating him a bit on how a landing page is supposed to work, I figured the information would make a great blog post too.

Here are three tips to improve your landing pages:

1. Focus on a Single Conversion Type

Before you even start to write, design, and layout your landing page, you need to decide what tool you are going to use to convert prospects into customers, or get your visitors to join your list and what action is going to be required of the user.

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Whether you have a product, service, program, or combination of the three, if you’re in business, I can pretty much guarantee that you need to sell something. With budgets tightening and consumers becoming more discerning on what they spend their money on, many entrepreneurs and business owners are finding that they need to try a little harder than they had to before to make a sale.

Here are seven tips to increase online sales and get your prospects and customers to take action:

1. Offer money back guarantee.
Your guarantee can be a 30-day, 60-day, 90-day, year-long, or lifetime guarantee. The longer the guarantee you extend your guarantee, the more successful it will be.

2. Give away bonuses and free stuff.
When your customers purchase something or take a specific action, reward them with a free gift or some extra bonuses of value. Sweeten the deal to catch more conversions.

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