Your Contact Page Isn’t Just For Your Contact Information

What to Include on a Contact PageThe only reason a Contact page exists on your website is to provide a quick and easy way for your website visitors to access your contact information so they can contact you.

Sounds pretty obvious, right?

I guess it’s not, because for some entrepreneurs, the Contact page has morphed into a necessary evil, not a way to help their website visitors. For these people, there is no contact information or personal message on their Contact page. Instead, there is merely a cold, unfriendly form, which for your visitors is irritating and frustrating.

Just like when creating your website sidebar and your website footer, when it comes to creating a successful Contact page for your website, you need to put yourself in your visitors’ shoes. When you visit the Contact page on a website what are you looking for?

Here is a list of things you should consider including on your small business website Contact page:

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A Website Footer Is For More Than Your Copyright Notice

I guarantee that if you surf the internet for any length of time, you’ll notice that while some websites put a lot of information in their website footer, most simply use it as a space to put their copyright notice and maybe, just maybe if you’re lucky their contact information.

Feet for Website Footer

Like your website sidebar, the footer of your website is a very powerful part of your site that can make a big difference in your search engine rankings and how your website visitors move through your website – yet it is one of the most under-utilized tools.

Before I share with you some ideas on how you can leverage your website footer to improve your website and search engine rankings, I want to cover some of the biggest mistakes website owners make when it comes to their website footer:

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