Why is it that as entrepreneurs we often struggle so much with owning our worth and charging our worth?

Is it because of fear? Are we afraid of judgment? Are we afraid of what other might think, or of what others might say?

Whatever the reason is, I want to you to understand that your feelings around charging what you are worth are learned feelings.

They don’t exist when we are young. They are feelings that were created and accepted by the rules, judgments, and expectations put on us by other people.

When we are young all we have is confidence. As children we believe in ourselves. We believe we can charge $2.00 for a paper cup of lemonade. We believe everyone will buy a bar of chocolate to support our sports team. We believe in our own decisions.

Take my daughter for example. In kindergarten, her class was learning about money. To reinforce their lessons, her teacher planned a Kindergarten flea market. For the flea market, each child had to bring in three things from home to sell at their table. So my daughter picked out two small toys and a book to sell.

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This post is the third in a series based on the Ali Brown Shine event in Las Vegas. Check out my previous posts I Didn’t Really Come For All The “Woo Woo” Junk and Billionaire Entrepreneur Coach Makes Social Media Blunder.

At the end of the Ali Brown Shine event, I was speaking with some ladies in the lobby area and one asked me if I had my brand/business card evaluated by Ali’s billionaire business coach during one of the breaks.

No way.

I have to say they were a little surprised. You see, they had assumed that as a branding/marketing expert that I would love to get advice from someone so important.

When they asked why I wasn’t one of the women huddled around this billionaire business coach for jockeying for a few words critiquing my business card, my answer was simple.

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