Posts Tagged ‘Compelling Story’

Are You Talkin’ To Me? I Can’t Hear You!

July 8, 2010 by Jennifer Bourn | 3 Comments

choose a target marketingI know that with the overload of marketing messages we get hit with everyday from television, radio, magazines, newspapers, social media , blogs, and websites, sometimes you may wonder if anyone even hears what you’re saying.

Trust me. I know it can be tempting to stand on a chair and grab a bullhorn or megaphone to make your message louder than everyone elses. I’ve been in that same position more than once.

But louder doesn’t equal better. In fact, some of the most successful entrepreneurs and business owners communicate with audiences of thousands at just above a whisper. They can do that because they know exactly who they are and exactly who they are talking to.

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Posted in Brand Design & Brand Strategy, Client Attraction, Marketing Tips & Marketing Strategy | 3 Comments »