Posts Tagged ‘Business Cards’
Ali Brown Shine Event: Billionaire Entrepreneur Coach Makes Social Media Blunder
This post is the second in a series based on the Ali Brown Shine event in Las Vegas. Check out my first post I Didn’t Really Come For All The “Woo Woo” Junk
The Shine event was a mix of Ali and several others speakers. There was a buzz humming through the room on the first day of the event and everyone was looking forward to hearing Ali’s billionaire entrepreneur coach speak.
I was especially looking forward to the presentation because it was on branding. As a trained graphic designer, former corporate branding instructor, and current brand strategist for entrepreneurs, I was interested to hear her insights on branding.
I wanted to hear her thoughts on branding a business versus branding an individual person. I wanted to hear some strategies about building a strong brand and brand equity. I wanted to hear how she would communicate to the room how much your brand can do for your business and what a difference it can make.
Posted in Social Media Strategy | 23 Comments »
Multi-Purpose Marketing Materials Get You More Bang For Your Buck
Yes, digital printing has made traditional marketing materials more affordable. But let’s face it, print marketing is still expensive in comparison to online marketing. As an entrepreneur myself, I know how tight your budget can be and that even though you know you need the print marketing materials, it i sometimes very hard to spend your valuable budget dollars.
So, to help you get the most bang for your buck, I recommend creating print materials that not only use your colors, graphics, message and typefaces to reinforce your branding. But I also recommend materials that can be used for different purposes and in different circumstances.
3 Marketing Pieces Entrepreneurs Must Have
Ok. You’ve started a business and you have your new, professionally designed, custom logo. Now you need some marketing materials so your can get out there and promote your business, your products, and your services. But what do you need exactly? A brochure, stationery, folder, flyer, website, blog? With all of the different options you have to choose from, how do you know what to do first and how do you know which is the best choice for your business? And more important, which pieces will get you the biggest return on your investment and bring you the most value?
These are questions I get asked all the time and my answer is always the same. There are three main marketing pieces that every solopreneur, entrepreneur and small business owners needs. They are: 1) A business card, 2) A website, and 3) A marketing piece.
Posted in Branding, Marketing Strategy | No Comments »
Business Cards: One Chance to Make a First Impression
These days there is so much emphasis put on your website, landing page, opt-in box, and other online marketing strategies that I sometimes feel entrepreneurs forget how important and powerful the printed word can be when used together with a well-built, lead-generating website. As a business owner, the very first piece of print material you must invest in is a custom, professionally designed business card. When you are out and about networking, volunteering, even just socializing and someone asks you for a business card, they make an almost immediate judgment about you and your business. In this case, first impressions are EVERYTHING and in just a second they will scan your card and decide whether or not they are going to do business with you.