Every successful business has a strong, memorable brand supporting their message because smart business owners and entrepreneurs understand that their brand is this foundation that all of their marketing, products, services, and programs are built on. And without a strong foundation, over time, the empire you’re building will either start to crack and fall apart or you’ll reach a point where you can’t build any higher without fixing your foundation!

To answer the questions, “What is a brand?” and “Why is branding important?” I must share the true goal of a brand:

The primary goal of your brand is to get your prospects, clients, and customers to see you as THE ONLY SOLUTION.

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In a market that is completely over-saturated with in-your-face marketing messages, the branding and positioning of your business can mean the difference between being remembered and being forgotten.

Branding is about so much more than a professional logo design. Both personal and business branding also encompasses all of the interactions and experiences your audience has with your business.

In reality, your true brand isn’t what you say it is. Your brand is what your customers, peers, and prospects say about your business.

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Without a brand, your marketing materials and communications will seem inconsistent, your path to your Big Vision will become cluttered with distractions, and your visual identity and reputation will appear fractured.

Basically, without a defined brand in place for you or your business, you are more than likely running your business by the seat of your pants and with no rhyme or reason to the action your are taking.

A brand is so much more than a logo design and building a brand is not just a single event that takes place when a business is started…

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A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another.

Simply put, as a business owner, entrepreneur, or solopreneur, your brand is made up of every experience a customer, prospect, vendor, partner, or other person has with you, your business, product or service, online, offline, or in person 24 hours a day, 7 days a week, 365 days a year.

Your brand encompasses:

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FOR IMMEDIATE RELEASE: January 1, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Bourn Creative Offers Free Teleseminar Series in January to Help Entrepreneurs Build Their Brand and Market Their Business

Classes Begin Jan. 5 and run weekly through Jan. 26 at 10:00 a.m. PST

Rocklin, CA – January 1, 2010 – A company’s brand is its most important asset. It can be the one thing that makes or breaks a new deal, opportunity, or sale. Therefore, it is imperative that business owners focus on building a strong, authentic brand that connects with their audience, is memorable, and helps them build long-lasting relationships.

Jennifer Bourn, Internet marketing expert of Bourn Creative, is offering a free series of seven informational teleseminars, The Ultimate Brand Building Teleseries in January to help entrepreneurs build their brand and marketing their businesses in 2010. Calls begin January 5 at 10:00 a.m. PST and will run every Tuesday and Thursday through January 26, 2010. To register, visit www.bourncreative.com/free-stuff or call 916-788-1740.

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