Posts Tagged ‘Brand Marketing’

Effective Small Business Marketing

June 10, 2010 by Jennifer Bourn | No Comments

squeeze page and website designStrategic, efficient, and effective marketing strategies are key to expanding your brand, getting your business noticed, and building a following of raving fans.

Simply put, marketing is a collection of actions taken to make sure the people who want and need your products, programs, and services know that you exist and can find you quickly and effortlessly… because even the most incredible, meticulously developed brand will fail if no one knows that the business exists.

Your customers will make their decision to purchase when they are ready, not when you are ready. That means your marketing efforts must be diverse, consistent, deliberate, and compelling.

READ MORE

Why Do I Need to Market Myself And My Business?

April 21, 2010 by Jennifer Bourn | 2 Comments

mountain mandarin growers brochure design and graphic designYou started your business because you are really good at what you do. You have a unique passion, gift, and talent that no one else has. And because no one else has your exact gifts and talents and what comes easy to you doesn’t come easy to them, they need you.

  • They need you to help them by sharing your expertise,
    knowledge, and skill
  • They need your services and products
  • They need you to market yourself and to market your business

But here’s the problem. No one can do business with you if they don’t know you exist!

READ MORE

Joining the Domain-A-Holics Club?

February 26, 2010 by Jennifer Bourn | 2 Comments

collecting domain namesOk. So I admit it. I don’t know if such a thing even exists, but my friends often tease me about being a card-carrying member of the Domain-A-Holics Club!

I actually own less than 300 domain names and I don’t think I own that many. I have one client with more than 700 domains, and another with more than 1,000 domain names. And, I know there are a lot of others in the Internet business world in the same boat!

READ MORE