Your logo is the visual foundation on which all of your branded marketing and promotional materials are based. The style, color palette, typefaces, and graphic elements used in the logo design and brand development will dictate the overall look of your entire suite of products and services that make up your visual brand.

A well-done logo should last at least 10 years, so you want to make sure you work with a professional designer to make sure your brand logo design represents your brand, who you are, what you stand for, what you are passionate about, and what you want to achieve.

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Without a brand, your marketing materials and communications will seem inconsistent, your path to your Big Vision will become cluttered with distractions, and your visual identity and reputation will appear fractured.

Basically, without a defined brand in place for you or your business, you are more than likely running your business by the seat of your pants and with no rhyme or reason to the action your are taking.

A brand is so much more than a logo design and building a brand is not just a single event that takes place when a business is started…

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Your small business brand is made up of three branding elements:

1. The written brand
2. The spoken brand
3. The visual brand

As you can see a brand is so much more than a single logo design. The visual portion of the brand is the most well known and is made up of the brand logo design and support marketing materials such as business cards, letterhead, brochures, email newsletters, websites, blogs, and more!

The key to and starting point for all of your marketing materials design is the brand logo. A small business brand logo is made up of three different parts:

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