On Thursday, June 17, 2010 our very own online marketing strategist Jennifer Bourn will be the featured keynote speaker for the Folsom, California chapter of the international professional business women’s networking group eWomenNetwork.

Jennifer will be presenting “Blogging Your Way to Celebrity Status and Google’s #1 Spot”

No longer is blogging a fad, a trend, or a hip form of journaling for the Internet obsessed. Blogging for business is here to stay. With its ease of use, simple format, and undeniably staggering results, blogging has taken the business world by storm as a critical component in the online marketing success of entrepreneurs, business start-ups, and global corporations alike. Blogging, a component of social media marketing, thrives off the very things that we as women excel at naturally – interaction, communication, sharing, expression, and community. That is why blogging for business is a perfect fit for the female entrepreneur.

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Written by Bourn Creative CEO, Brian Bourn.

Updating your website content for your readers and the search engines is one of the most important things you need to be doing on your website. One of the easiest ways to consistently provide fresh and focused content is through blogging.

You can read our blog post Blogging for Business: 3 Reasons Your Small Business Needs a Blog to learn more about how blogging helps business.

When it comes to blogging, linking new posts to old blog posts is a key strategy to keep all of your content relevant and help your readers easily find more on the subject you are writing about.

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WordPress is one of the most popular blogging tools available online and it can be completely customized for your personal brand. But what most entrepreneurs and business don’t realize is that WordPress is also a very powerful, easy-to-use Content Management System (CMS) that can be used to manage entire dynamic websites as well.

Whether you want a completely custom site designed and coded from scratch, or you want to customize a wordpress theme (template), WordPress, provides all the benefits and flexibility of a standard website combined with the ultimate functionality and benefits of a blog.

Here are some of the reasons WordPress is a great choice for your next website project

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Quick SEO Tip #1

Find blogs that your target market frequents, read their posts and leave genuine keyword rich comments about their post. First, be sure to keep you comment on topic. Second, make sure you also include a tip, strategy, or insight direct from you, to help position yourself as an expert. Third, add your signature with your name, business name, tagline and website address.

Because search engines view blog comments as content and search engines love and look for fresh content, blog comments are often featured highly in search engine results and can help with the search engine optimization of your website by seriously improving your ranking.

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