The More Tag is a crucial tool for WordPress blogging success, and yet over and over I see bloggers forget to use it!

What is the More Tag you ask?

The More Tag (only available for posts) is a tag that gets inserted into your blog post content to truncate blog entries so that only the first part of posts is shown on your main blog page and archive pages. When you insert the More Tag, a link will be placed directly after your excerpt, pointing the reader to the full content of the article.

You can find the More Tag button in the first row of the WordPress
visual editor toolbar:

Read More About Using the WordPress More Tag

Content marketing is a hot topic among entrepreneurs who are looking to expand brand visibility, establish expert status, build backlinks, and increase website traffic.

Content marketing is a form of education marketing that refers to using content that you create to market yourself and your business. Content marketing can come in the form of blog posts, articles, videos, reports, ebooks, audio CDs, video DVDs, teleseminars, webinars, and more.

But let’s be honest. At some point it is inevitable that you will run out of new, fresh, never been published before content, and then what? What happens when you have nothing new to say or write about?

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We recommend WordPress as the content management system for our clients’ websites not only because we have actual proof that blogging is great for business, but also because the availability of plug-ins and other third-party applications that integrate with the WordPress platform.

With WordPress as your business website content management system, you have flexibility in your setup and there are thousands of plug-ins available for you to integrate into your site. The trick is choosing the right plug-ins for your website and online marketing needs, and making sure you don’t select plug-ins that conflict with each other.

If you are blogging for business, here is a quick list of ten plug-ins we recommend using in your small business website:

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There are so many people out there in the “Wannabe” Internet Entrepreneur world that think that just because you have a blog, you’re immediately going to be a total rock star with thousands of people flocking to your blog to leave you tons of comments and subscribing left and right.

But here’s the problem… That’s not true. You have to work to get your blog noticed and to get in front of your target market. And you have to consistently publish great work to get visitors to come back again and again!

Here are eight ways you can build a better business blog and make blogging for business payoff sooner, rather than later:

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Guest post by: Brian Bourn

When we build websites and blogsites for our clients, we almost always recommend a custom designed WordPress site with an integrated blog. In fact, part of our intake process with new clients includes explaining the value of blogging for business and how it can help them increase website traffic and attract new clients. You can learn more in the article 6 Reasons Why WordPress is Perfect for Small Business.

Relevant, targeted, and fresh content is what search engines like Google want, and high rankings within the search engine results are what every website owner wants.

So how do you feed the search engines regularly updated, focused content and increase your website rankings?

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Written by Bourn Creative CEO, Brian Bourn.

Updating your website content for your readers and the search engines is one of the most important things you need to be doing on your website. One of the easiest ways to consistently provide fresh and focused content is through blogging.

You can read our blog post Blogging for Business: 3 Reasons Your Small Business Needs a Blog to learn more about how blogging helps business.

When it comes to blogging, linking new posts to old blog posts is a key strategy to keep all of your content relevant and help your readers easily find more on the subject you are writing about.

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