Thursday, April 7, 2011
11:30 am – 1:30 pm

Learn how to get found online, position yourself as an expert, increase your search engine rankings, and convert more prospects into clients! Blogging is a simple and effective way to not only give a brand a voice, but to infuse personality, connection, and life into a brand.

Blogging for Business is one of the top marketing strategies that can help you get found more often online, position yourself as an expert, increase your search engine rankings, and convert more prospects into clients… if you do it the right way, which is exactly what Jennifer Bourn of Sacramento Web Design firm, Bourn Creative will be sharing with you.

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Thursday, March 24th at Drexel University

It’s been almost six years since Businessweek Magazine’s cover story, “Blogs Will Change Your Business.” Since then, the blogging world has evolved and grown in ways no one could have predicted. If you’re a business still struggling to make sense of blogging, don’t miss Social Media Club Sacramento’s next workshop: Blogging for Business.

This hands-on session will be offered by local expert, Jennifer Bourn of the Sacramento web design firm Bourn Creative.

During this 90 minute presentation, Jennifer will focus on the technical aspects of building a blog:

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There are an enormous amount of different features and tools available to incorporate into your blog. Some are great for improving your website visitors’ experience, and some, while widely used by bloggers across the internet, are just plain lame.

In fact, some of the features I see used the most on blogsites don’t even make sense! Remember, being commonly used doesn’t mean you should include them on your website.

Here are three popular blog features that you may want to forget about or rethink how you use them on your website:

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I can pretty much guarantee that if you own a business or do any business online, you have heard about how successful small business blogging can be for your business and how blogging for business can help you attract more clients, make more sales, produce more leads, create more opportunities, and generate more profits.

WordPress is the preferred platform that we at Bourn Creative build all of our custom small business websites and business blogsites on. WordPress allows us to design and build completely custom, branded, unique websites from scratch, with a complete content management system and blogging platform integrated right into the back end for ease of use.

If you want to leverage the positive results blogging for business can create for your small business, there are four things you need to take into consideration (other than using WordPress) when building a small business blog:

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On Thursday, June 17, 2010 our very own online marketing strategist Jennifer Bourn will be the featured keynote speaker for the Folsom, California chapter of the international professional business women’s networking group eWomenNetwork.

Jennifer will be presenting “Blogging Your Way to Celebrity Status and Google’s #1 Spot”

No longer is blogging a fad, a trend, or a hip form of journaling for the Internet obsessed. Blogging for business is here to stay. With its ease of use, simple format, and undeniably staggering results, blogging has taken the business world by storm as a critical component in the online marketing success of entrepreneurs, business start-ups, and global corporations alike. Blogging, a component of social media marketing, thrives off the very things that we as women excel at naturally – interaction, communication, sharing, expression, and community. That is why blogging for business is a perfect fit for the female entrepreneur.

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I want to share a little secret with you…

When it comes to social media, it doesn’t matter how many LinkedIn contacts, Facebook friends, or Twitter followers you have in your network.

In fact, guess what? No one really cares!

What does matter, and what people do care about is the value you add to your network and how you contribute to the communities you are a part of.

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Guest post by: Brian Bourn

When we build websites and blogsites for our clients, we almost always recommend a custom designed WordPress site with an integrated blog. In fact, part of our intake process with new clients includes explaining the value of blogging for business and how it can help them increase website traffic and attract new clients. You can learn more in the article 6 Reasons Why WordPress is Perfect for Small Business.

Relevant, targeted, and fresh content is what search engines like Google want, and high rankings within the search engine results are what every website owner wants.

So how do you feed the search engines regularly updated, focused content and increase your website rankings?

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