With so many different companies offering website design and website development services, and each one calling their product something different or using different services and tools, the entire idea of creating your company website can seem a little daunting at times.

Don’t worry!

There is no need to waste time worrying about what type of website you need or what type of website is best for your business, because there are really only two different types of websites:

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A blogsite, or simply a blog, is simply another version of the word weblog. A weblog is a site that is usually focused on one specific topic and consistently posts fresh, new content. It is frequently updated, used sort of like an online diary, and usually contains more personal commentary than a regular website.

Blogs, with features like trackbacks, pingbacks, and leave a comment, offer a whole new level of interaction with site visitors, allowing your content to start and participate in online conversations. The archiving options (by date or category) that blogs offer are also a great way to organize articles on websites.

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Your website, or even better your blogsite (a website and blog combination) is the absolute best marketing tool you have for your business. It is the perfect online marketing platform to reach your prospects, customers, and partners/vendors and provide them:

• More information about you, your business, your products and services, and special programs
• Education about why your services and products are needed
• Samples of how your products and services have helped other people
• Opportunities to interact with you and your business
• News about your industry, business, products, services, etc. that affect them
• Increased customer services and added benefits

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To take your business to the next level, you need a professional website design or professional blog design and it needs to be developed by an experienced website designer who understands what you are trying to achieve and how you want to use your website.

You can call it anything you want, but ultimately when you break down every business to it’s core, you are engaging in commerce and trading a commodity for payment. Yes you may be aspiring to make a difference in the world, or help other business owners just like you achieve greater levels of success, or you may even be in business to create social change. But ultimately, you as a business owner must do one thing to make it all happen. You have to sell your products, services, and ideas for a profit.

To Make a Profit, Your Target Market Must Know That You Exist.

Your target market must be able to find you and learn more about what you have to offer and how it can help them solve their problems or achieve their goals. Only then will they be able purchase from you.

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Every single time I meet with a prospect about designing a custom website or WordPress blog for their business, the conversation always turns to the process that my team and I use and how it works.

I believe that reviewing the wordpress blog design and website design and development process is extremely important, not only to clarify the process, but to educate the prospect and set clear expectations.

Design is completely subjective. While your designer, whether it is myself or someone else, will do their very best to create designs that fit you, your business, and your needs perfectly, it is a creative process. Your first set of design drafts are exactly that – drafts. It is your designers first round of options created for you. The first designers you see are not the final designs. It is only the starting point.

When you receive your first draft website or blog design proofs, this is your opportunity to use your voice and offer input. Don’t be afraid to speak up if you don’t like something or want to change something. Your designer is there as a partner to help you create a website or blog you will love and they want to work with you and hear what you have to say.

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