Thursday, March 24th at Drexel University

It’s been almost six years since Businessweek Magazine’s cover story, “Blogs Will Change Your Business.” Since then, the blogging world has evolved and grown in ways no one could have predicted. If you’re a business still struggling to make sense of blogging, don’t miss Social Media Club Sacramento’s next workshop: Blogging for Business.

This hands-on session will be offered by local expert, Jennifer Bourn of the Sacramento web design firm Bourn Creative.

During this 90 minute presentation, Jennifer will focus on the technical aspects of building a blog:

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Content marketing is a hot topic among entrepreneurs who are looking to expand brand visibility, establish expert status, build backlinks, and increase website traffic.

Content marketing is a form of education marketing that refers to using content that you create to market yourself and your business. Content marketing can come in the form of blog posts, articles, videos, reports, ebooks, audio CDs, video DVDs, teleseminars, webinars, and more.

But let’s be honest. At some point it is inevitable that you will run out of new, fresh, never been published before content, and then what? What happens when you have nothing new to say or write about?

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There are so many people out there in the “Wannabe” Internet Entrepreneur world that think that just because you have a blog, you’re immediately going to be a total rock star with thousands of people flocking to your blog to leave you tons of comments and subscribing left and right.

But here’s the problem… That’s not true. You have to work to get your blog noticed and to get in front of your target market. And you have to consistently publish great work to get visitors to come back again and again!

Here are eight ways you can build a better business blog and make blogging for business payoff sooner, rather than later:

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