Online marketing and search engine optimization consultants talk A LOT about website links and why you need to pay attention to them and optimize them.

But while they talk a lot, and blog a lot, and write a lot, they use a lot of jargon and technical speak that can be really hard to understand if you’re new to link building and link optimization.

Today, I’m sharing with you the real story about inbound links, outbound links, and internal links, why you need them, what they do for you, and how they are different.

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If you have a link anywhere on your website that says nothing more than “click here,” this post is written especially for you.

This about this, what information of value does the link “click here” provide your visitor?

The answer is ZERO value. The words “click here” mean nothing to the reader and are basically useless. The only thing the “click here” link tells the reader is that they can click the link to go to another web page.

Instead your link should use keywords or key phrases that give the reader a hint of what information they will find or access when they click the link. You can learn more by reading the post Using Links for Search Engine Optimization.

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