Success Story: Horizons Developmental Resource Center Custom WordPress Website

January 23, 2012 by Jennifer Bourn | No Comments

Horizons Developmental Resource Center

Nicole Beurkens, founder of Horizons Developmental Resource Center, hired Bourn Creative to create a more dynamic and user-friendly website for the practice. Her site www.horizonsdrc.com was already a WordPress site, so we were hired to design a new custom WordPress theme and reorganize the content and flow of the website.

The home page of the Horizons DRC website uses a custom template that incorporates five widget-ready content areas and below, three additional widgets above the footer for displaying content site-wide.

On the home page, the main featured area features the email marketing opt-in and a welcome video that uses the FlowPlayer Pro video player. This lets Horizons show videos on their website without any third-party branding (like the YouTube logo) and with a custom splash image.

On the interior pages that use standard WordPress page templates, we created a unique widget area above the primary sidebar, with it’s own design & CSS to make the free email marketing opt-in offer (a video series) stand out and get noticed. We stripped out the vendor supplied styling in the email marketing opt-in code and created our own, complete with a custom submit button.

The custom WordPress theme we created also supports custom primary and secondary navigation bars with smooth drop-downs as an option.

Besides the custom programming and FlowPlayer Pro integration, the Horizons DRC site also got a more user-friendly navigation menu and a completely custom website design and visual makeover as part of their new WordPress theme built on the Genesis Framework by StudioPress.

You can check out the site at: www.horizonsdrc.com/.

Here’s what Nicole Beurkens had to say about her experience working with Bourn Creative:
 

Working with Bourn Creative has been one of the best business decisions I have made.

Nicole Beurkens“My name is Nicole Beurkens and I am a clinical psychologist specializing the evaluation and treatment of neurodevelopmental disorders (autism, ADHD, learning disabilities, etc.) in children and adults. I have a clinic, Horizons Developmental Resource Center, that serves clients throughout the United States and internationally using innovative research-based treatment approaches.

My company has had a website for a long time, but I was never completely happy with the appearance or function of the site. I’ve had various people work on the site over the years, but all required a great deal of input and work on my end to generate ideas and keep the projects moving. It has been a struggle to find someone who can address the backend technological aspects of the site, as well as the front-end appearance, branding, and usability.

Working with Jennifer and Brian was such a positive contrast to my previous experiences with website designers! From the very beginning of the project Jennifer saw my vision for the branding and aesthetics of the site, and created a design that was perfect from the first draft. Brian was able to make the website much more functional, and the training he provided once the site was done has been so beneficial to having my staff and I be able to manage site updates on our own. They have always been responsive to my questions and requests, and turned the site into something I am proud to show people.

The video training and support after the project was completed has been excellent. They have gone above and beyond to make sure that not only do we love the way our site looks, but understand how it functions and can make changes as needed day to day in our office.

Working with Bourn Creative has been one of the best business decisions I have made. They turned my company’s web presence into something that attracts prospective clients and portrays us in an inviting and professional light.

I highly encourage other business owners to use Bourn Creative for their website needs. They are efficient, effective, and create a final result that is heads above what other website companies can produce.“

— Nicole Beurkens, Horizons Developmental Resource Center, www.horizonsdrc.com
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    About the Authors: Jennifer and Brian Bourn owners of Bourn Creative, a Sacramento web design company, help established businesses build beautiful, feature-rich, custom WordPress websites and blogs, design powerful, personal brands, and help their clients learn to leverage their website and blog to attract more clients than they ever thought possible.


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