Learn How an Internet Marketing Implementation
Team Can Help Your Business
What Is Internet Marketing?
The Internet isn’t magic. It may seem magical sometimes, but ultimately it is just a tool.
- It is a place to put your marketing materials – Your domain name houses your website or blog files.
- It is a place to communicate with other people – Email and instant messaging allows you to talk electronically with anyone in the world.
- It is a place to exchange material – Shopping carts and e-commerce allow you to buy, sell, or trade information, services, products, and ideas.
- It is a place to interact with other people – Social networking sites and blogs create communities and groups of like-minded people who engage in conversation.
- It is a place to share, learn, and teach – Free information shared in reports, ebooks, audios, videos, blogs, ezines, and websites to help other people.
Now, what you DO on, and do with the Internet
is what is going to make a difference in your business and your life
and that is where Internet marketing and online marketing come into play.
Why Is Internet Marketing So Popular?
Internet marketing or online marketing is the marketing of a business and its products, programs, or services using the Internet. It basically refers to entrepreneurs, business owners, and people like you leveraging the global reach and power of the World Wide Web to:
Reach a larger, more diverse, world-wide audience, Communicate your brand message, attract new prospects, and convert more prospects into customers, and Market your brand, products, programs, and services, and increase visibility for your brand.
Another reason Internet marketing is so popular, it that it’s fairly easy and inexpensive to measure your marketing statistics, customer response, and marketing successes online. This is because some type of action such as a click though, opt-in, or download is usually required. Almost every part of an Internet marketing campaign can be tracked, measured, and tested, and by measuring each marketing effort separately, it is easy for you to see which efforts are creating the most results and giving you the most bang for your buck.
Internet marketing also refers to the online marketing strategies and techniques used to support and enhance your business, organization, or association’s overall online marketing goals. It includes web 2.0 marketing strategies and techniques such as:
Search engine optimization (SEO)- Blogging
- Social media and social networking
- Article marketing and press release marketing
- Email marketing
- Squeeze pages, sales pages and landing pages
- Opt-in Marketing
- Webinars
- Ebooks and special reports
- Audio and video marketing
- Link building
- Banner advertising
- Search engine marketing (SEM)
- And more
How Can Internet Marketing Help My Business?
A better question would be how can it not help your business?
There is so much noise online from online affiliate and infoproduct marketers that sometimes what is really at the core of Internet Marketing gets lost. You know who I am talking about – those people who promise that you can make a million dollars in record time just like they did if you buy their $247, $197, $147, $77, $27 product. If you’re anything like me, you’re probably tired of that same sales letter that you see over and over and are just ready for someone to give it to you straight.
Here’s the bottom line. In order for other people to do business with you, to buy your products, invest in your services, and join your programs they first have to be able to find you!
Implementing Internet marketing strategies can help you get your business in front of your ideal client, who wants to work with you and is ready to buy more often. The number one goal of every single action associated with Internet marketing is to do just that, put you in your ideal customer’s sight line more often.
Here’s why: People don’t buy when you’re ready for them to buy. They buy when they are ready to buy. That means that you need to consistently be in their minds and on their radar. Yes, some people will buy from you the very first time they see your marketing message. But for others they may need to think about a while. Seeing it a second time will trigger more to buy, but others need to think about it longer. Do you see what’s happening? It may take seeing your marketing materials 7 to 12 times before they are ready to buy.
The Internet marketing process helps you get your brand and your message in front of your audience consistently in several different ways such as:
- Search engine optimization efforts can help you achieve high search engine results page (SERP) rankings for your keywords and long-tail key phrases.
- Blogging can help facilitate regular updating of your website content, build more inbound and outbound links and increase search rankings.
- Commenting on blogs and responding to visitors’ comments on your own blog will help build relationships, build links back to your site, and increase search rankings.
- Social networking on social media sites like Facebook, Twitter, LinkedIn, and YouTube can help build relationships with your network, drive targeted traffic back to your website and increase search rankings.
- Article marketing and press release marketing help build your credibility, enforce your expert status, create more links back to your website, and increase search rankings
- Email marketing helps you stay top of mind with your audience, provide a platform for you to share your knowledge, educate, and help you subscribers, and adds more links back to your website.
Are you seeing a theme? Of course!
Every single action you engage in with Internet marketing
is to drive more qualified traffic to your website so your more of your ideals clients
can access your valuable content, check out your products and services,
and take action!
For more information on how Internet and online marketing can help you and your business, check out my blog post on How an Internet Marketing Implementation Action Team Can Help Grow Your Business.
What Do You Mean When You Say Internet Marketing Implementation?
Implementation is the GET IT DONE part of the marketing equation.
As the expert, you need to focus your time and effort on:
- Creating valuable content
- Serving your customers
- Nurturing your list
- Marketing your business
- Developing products
You do NOT need to be worrying about:
- Creating your sales pages
- Fussing with opt-in code
- Formatting content
- Laying out your ebook
- Creating squeeze pages
- Designing 3D product images and binder covers
- Optimizing your website
My team and I specialize in Internet marketing implementation, or getting all of the above done! In fact, we want to be your Internet Marketing Implementation Action Team and go to resource for building your brand online.
That means that whether you just need a simple microsite with a sales page, thank you page and downloadable page, a custom Twitter background, a branded Wordpress blog, or a full blown online marketing plan, I can get help you get your online marketing done quickly and effortlessly.
Do I Have to Do Everything You Have Mentioned to See Results From My Internet Marketing Efforts?
No! In fact trying to do and implement everything as once is not just difficult, it is a recipe for overwhelm, frustration, and disaster!
Like the well-known phrase “Jack of all trades, master of none,” if you try to add too many new marketing methods and strategies to your business all at the same time, you risk not doing any of the as well as they need to be done and you risk confusing your audience.
Instead, you need to make a list of everything you want to implement in your business. Then you need to prioritize them in three different ways: difficulty, profit, and value.
Once you have made the three lists, evaluate your results and combine the lists into a single master list of implementation priorities. Work on one or two of the items on this list at a time, starting from the top. Do not add another item to the mix until these are completed. This approach will help make sure you dedicate time and effort needed to launch something great and knock it out of the ballpark!
How Do I Figure Out What Internet Marketing Tools and Strategies Fit Me and My Business The Best?
This is a difficult question and one that ted to spend a lot of time on with my clients. The key here is to do your homework. Research the different tools you are thinking about using, ask current users what they think about the tool, and ask a lot of questions.
Here are just some of the questions that you need to ask before committing to adding another Internet marketing tool or online marketing strategy to your business marketing mix:
- How much will this cost me?
- What is the learning curve?
- How much time will it take to set it up?
- Will I be managing it or will I delegate this?
- Am I going to have to make any sacrifices to do this?
- Can this grow with me as my business grows?
- Is it easy to stop or cancel at any time?
- Are other people finding success with this?
- What are the downsides?
- Who is promoting this? is what they are saying consistent with the other information available about the tool, service or strategy?
- Do they actually use it? Do they get a commission if I use it?
- How is this going to improve my life or my business?
- What will change as a result?
How Can You Help Me With My Internet Marketing Needs?
Let me share a quick story with you…
You just got back from an absolutely amazing workshop or conference. You are pumped because the $3,000 you spent to attend was totally worth all the great networking and fantastic content you received. You experienced a couple breakthroughs and ah-ha moments at the event and you feel great. You’ve got a lot of ideas that you want to implement, like new services, products, continuity programs. You also learned about some cool new tools you want to add to your business toolbox.
You immediately start working on some of your new ideas yourself. But normal client work flow, business admin tasks, and daily life starts to get in the way. You are really busy juggling your business and your family and your post-event momentum (what I like to call conference crack) starts to wear off. Soon you realize that several months have passed and none of your new ideas have been implemented.
You then decide to hire someone to help you get stuff done! You are embracing the idea of delegation and it feels good. You find a designer, or a programmer, or a copywriter and you get to work. But it isn’t really working. You are having a hard time communicating what you want and why you need it to be a certain way and “they” just aren’t getting it. They don’t understand Internet marketing.
Does this story sound familiar? If it does, I have good news for you. I know Internet marketing. In fact, I have created a complete Internet Marketing Implementation Action Team of experts that are ready to turn your ideas in completed projects.
My team members and I attend Internet and online marketing seminars, read every bit of online business development and marketing material we can get our hands on, and opt-in for a huge number of ezines, lists, and programs so we can check out and analyze what other experts are doing and what they are saying.
Why? So we can help you. I make it my business to ensure implementing the new strategies and ideas you have is a simple, painless, stress-free process.
So next time you attend a conference or just experience a really big ah-ha moment, please give me a call or email me. I can help you flush out all of the ideas and desires you’ve got swirling around in your head, make a serious plan of action to make them a reality, and then start getting it done for you.