Branding, Web Design, and Online Marketing Services
Bourn Creative works with leading entrepreneurs, small business owners, speakers, authors, and information marketers who want to attract more clients, enjoy more freedom, and reduce their marketing-related stress. Our clients want to experience serious results from their online marketing strategies without having to do the work themselves or manage a team who needs babysitting. Our clients are too busy and too successful to worry about “how” their marketing gets done. They need to focus on idea generation and client service, and outsource their online marketing headache to Bourn Creative.
We are an award-winning, full service web design and outsourced marketing agency specializing in niche domination. We use our proven five step process to secure our clients’ position in the market, elevate their expert status, and become the number one, go-to resource in their field.
Bourn Creative’s Five Step Strategy to
Build Your Brand and Successfully Market Your Business
Step 1: Branding
Bourn Creative brings our clients’ passion, purpose, and message to life as a unique brand that truly represents their values, goals, and gifts. We also act as brand guardians, ensuring the visual, written, and spoken brand is consistently communicated across all marketing platforms.
We partner with our clients to develop a comprehensive brand reference guide that maps out the brand promise, unique selling proposition, description, message, story, purpose, offerings, features, benefits, target market, color palette, and typefaces. We then design the logo, business card, letterhead, note card, envelope, PowerPoint template, brochures, signage, and any other graphic design related products.
Step 2: Web Design and Blog Development
Bourn Creative develops well planned, organized, and user friendly websites and WordPress blogs that also beautifully showcase our clients’ brands. We integrate the latest search engine optimization, web analytics, and online conversion theory into our sites to increase our clients’ search engine rankings and improve online marketing conversion rates.
We integrate automation tools, plug-ins, scheduling software, shopping carts, email marketing follow up sequences, lead generation forms, and more to ensure our clients have every advantage available programmed into their website.
Step 3: Marketing Strategy
When it comes to the Internet, the number one purpose of business marketing is driving traffic to your website and getting visitors to take action once they arrive.
At Bourn Creative, we explore our clients’ marketing objectives and goals, then analyze and potential marketing tactics to create a realistic and strategic marketing plan and marketing calendar that will produce the results they want.
Our online marketing and website marketing plans including strategies for social media marketing, email marketing, information marketing, Internet marketing, and press release marketing.
Step 4: Marketing Implementation and Automation
Once a marketing plan and marketing calendar are developed, they must be implemented. At Bourn Creative, we first analyze your marketing strategy to create an clear implementation plan. We then automate all repetitive marketing steps and set up marketing processes that run on auto-pilot. Last, we get to work implementing your marketing strategy and building your brand visibility.
Our marketing implementation services don’t just cover your online marketing needs. To increase marketing results, we also recommend implementing offline marketing tactics such as brochures, flyers, postcards, booklets, reports, ebooks, event materials, tradeshow materials, books, rack cards, press kits, posters, and more.
Step 5: Tracking and Measurement
After a marketing plan is developed and put into action, the next step is to monitor the results and measure the effect of each campaign. From the gathered data, we can analyze our efforts and make adjustments to improve the conversion rate. Bourn Creative utilizes web analytics tracking software and website testing tools that allow us to measure our offline and online marketing strategies.
We offer long-term partnerships to track, measure, and report site activity, trends, clicks, visitor paths, referrers, and conversions as well as valuable visitor information.
Based on our findings and analysis, we provide recommendations on marketing actions our clients should take including website changes, content edits, blog topics, relevant keywords, article headlines, press release ideas, and more. For our high-level clients, we will also implement the recommended marketing strategy adjustments.
Working with Bourn Creative
We believe that a strong, crystal clear brand is at the heart of all marketing actions and that an appealing, content-rich, well-planned, and professionally designed website is the hub of all marketing activities, and that every campaign must be tracked, measured, adjusted, and tested for success.
Our focus is on creating long-term partnerships with our clients, where we become a valued member of their team who is invested in their success and committed to producing results. Our goal is to remove the feelings of overwhelm associated with marketing, the stress of not having enough time, and the frustration of not having someone they can depend on to take care of their business as they would.
Bourn Creative strives to seamlessly integrate our services and team with our clients’ businesses, allowing them to focus on running their business and building their profits, while we focus on their marketing, client attraction, and lead generation.
Bourn Creative Brand Marketing Management and Online Marketing Services:
- Branding and Graphic Design Services
- Web Design and Website Management
- Internet Marketing Plans and Online Marketing Strategy
- Marketing Implementation & Automation Services
- Web Analytics and Online Conversion Testing
