Sacramento Marketing Firm Chosen as IAWBO Teleclass Guest Speaker

FOR IMMEDIATE RELEASE: February 26, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Jennifer Bourn of Bourn Creative One of Only 12
Women Experts for List Attraction Week, March 8-12, 2010

Sacramento, CA – 2010 is shaping up to be the year for building business, thus increasing the need for low-cost, high-return marketing tactics by entrepreneurs. With the exponential growth of social networking for businesses in 2009, online marketing is one of the fastest growing marketing trends. However, most entrepreneurs don’t know how to get started with the most basic element, their “marketing list”.

Jennifer Bourn of Bourn Creative is a web designer and online marketing expert who helps her clients leverage the power of the Internet and use it to effectively attract new clients and leads. Bourn was recently selected by the International Association of Women in Business Online (IAWBO) to sit on a panel of 12 experts who will host a teleclass series during “List Attraction Week”, March 8-12, 2010.

Online marketing is fast becoming the most important marketing resource for entrepreneurs. In December 2009, Entrepreneur unveiled its “10 Web Marketing Trends for 2010” and e-mail marketing was in the top three. John Arnold writes, “…invest in your e-mail list and in producing valuable content to nurture leads and attract repeat customers.” The Harvard Business Review also stated that “with groups, lists and niche networks becoming more popular, networks could begin to feel more ‘exclusive’,” thus making it even more imperative for entrepreneurs to start building their list immediately.

“I’m honored to have been selected to join such an esteemed group of talented women entrepreneurs and online marketing experts for this teleseries,” explained Bourn. She will be in good company with some of the most respected online marketing experts and information marketers in the U.S. such as Gina Bell, Alexis Martin Neely, Mary Kay Morgan, Kim De Young, and Amy Porterfield.

Bourn will lead a teleclass which will focus on the importance of search engine optimization (SEO) and website traffic generation for online marketing. “From web design and coding, to copywriting and blogging, or even developing press releases, SEO is a critical piece of any successful online marketing strategy. Smart SEO will directly impact your Google, Yahoo, Bing, and other search engine rankings and thus the unique visits to your web site,” added Bourn. “Those web hits are what you are then able to monetize.”

Bourn was chosen as the SEO expert because it’s been her number one priority when building client web sites as a web and graphic designer for the past twelve years.

Other teleclasses in the series will focus on other important aspects of effective list building including:

• Autoresponders
• Double opt-ins
• Squeeze pages
• Ethical bribes/freebies/pink spoons
• Ezines/newsletters
• Virtual events
• Joint ventures
• Speaking
• Copywriting (i.e. article marketing)
• Blogging
• Social media
• Follow up strategies
• How to monetize your list
• And much, much more

“Registering for this teleseries should be a no-brainer for entrepreneurs,” explained Bourn. “The live teleclasses are FREE and only $25 if you can’t listen live and would like to listen later to online recordings. A gold VIP IAWBO membership is only $225 so there is tremendous ROI with any package.”

To register for the List Attraction Week Teleseries please visit www.listattractionweek.com.

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