Our email newsletter, is one of the main ways we convert leads into clients and make sales. I know it’s hard to believe but every time I click send, we make new sales and receive new inquiries from prospects who want to work with us! In fact, pretty much all email marketing we do works the same way.

And here’s the best part — It’s not hard!

Just like every other business owner, we started with less than 10 people on our list — and that included both Brian and I (and our parents)! Even though it was only going to friends and family, I was so scared to send my very first email newsletter. My stomach was flip-flopping like crazy. But then I hit send and within 30 minutes, I had two new referrals that turned into clients.

It was awesome! I was ready to do it all the time!

And since then we’ve published our newsletter consistently, and it still produces the MOST new clients of any other electronic marketing strategy we employ.

Email Marketing = Profits & Opportunities

Our email marketing efforts have helped position us as experts in our industry, and it has helped us establish credibility and trust in our market, build relationships with our audience, and stay top of mind for prospects and referral sources.

Some marketing experts will tell you email marketing is dead and it no longer works. Email is still the #1 communication tool we use on a daily basis! And, it works — not just for me, but for thousands of businesses around the globe.

• According to MarketingProfs Digital Marketing Factbook – Spring 2010, “Email far outpaces other online communication tools. Eighty-seven percent of consumers in North America rely on email as their primary communication tool as compared to just 6% for instant messaging and 4% for social networks.”
• According to Forrester Research, “Investments in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014.”

So, if you can write an email to a friend about a cool product, you can publish an ezine that brings home the bacon!

 
If you want to learn how to leverage email marketing to build your list, retain subscribers, get new clients, AND make money, this 62-page ebook full of solid content is exactly what you need.

This ebook delivers not just the what and why, but the HOW — the proven strategies successful businesses are using right now that are producing real results.

We’re not wasting time with hypothetical ideas and theories. We’re giving you the real-world know-how, and we’re doing it step-by-step, strategy-by-strategy in a simple, easy to understand way so you can take action quickly.

 
Here’s exactly what we cover in the ebook:

• 5 Strategies I Use Religiously That Make Email Marketing Quick, Easy, And Stress-Free.
• How to Choose The Right Email Marketing Service Provider For You
• How your email marketing template design or email newsletter template design can increase or destroy your open rate, click-throughs, conversions, and forwards
• Why You Need to Set a Email Publishing Schedule And How Often You Need to Publish Your Email Newsletter
• How to never run out of valuable content that makes people want to subscribe and stay on your list
• The Down and Dirty Basics on What It Means to Get Permission And Why Permission Is Critical to Your Success
• How to Avoid Email Marketing Death By The Lazy Subscriber’s Unsubscribe
• Single Opt-In vs. Double Opt-In: How to Choose The Right Approach For You
• 8 Critical Components That Every Wildly Successful Website Opt-In Box Must Use
• How to Make Unsubscribing From and Opting-Out of Your List As Easy As Possible (And Why You’d Want To)
• Expert Strategies Savvy Business Owners Use to Retain Email Subscribers and Create A Lasting List of Loyal Readers
• How to Write Effective Email Subject Lines That Get Subscribers to Open Your Messages
• Simple But Effective Expert Copywriting Tips Especially For Email Marketing and Ongoing Email Newsletters
• How to Avoid Email Newsletter Writer’s Block and Create An Ongoing Supply of Email Marketing Content

Plus, we’ll also cover:

• 10 ways email marketing can skyrocket your business success
• What Not To Do: 11 Email Marketing WORST Practices You Should Avoid Like the Plague
• Email Marketing Best Practices You Need Remember When It Comes to Implementing Email Marketing As Part Of Your Small Business Marketing Strategy
• How to Make Opting-In and Signing Up an Absolute No Brainer For Your Ideal Clients and Prospects
• Why Your Thank You Page Is The First Step, Not The Last Step, In Building a Strong Relationship
• How Follow Up Sequences And Auto Responders Separate The Successful Leaders From The Mediocre Marketers
• Why Testing is The Critical Email Marketing Strategy That Will Make or Break Your Success And What You Need to Test
• Understanding Tracking — The Key to Understanding Your Readers and Delivering More of What They Want And Need
• Two Simple Strategies to Ensure Subscribers Recognize Your Brand, Remember Why They Subscribed, And Don’t Click That Spam Button

So … What Are Your Waiting For?

Don’t miss out on this awesome ebook that Brian and I have created just for you!

 
I look forward to sharing some of my most profitable email marketing secrets with you.

Best wishes and incredible success,