Wedding Entrepreneur’s Academy was the third major project we worked on with Australian entrepreneur and business coach Kim McGann. With the rapid growth and success of her business Blush Brides gaining international attention, and a leap into franchising her brand under her belt, Kim quickly became a role model and mentor to other wedding professionals.
After selling out training events and offering a successful mastermind program, Kim knew it was time to use her knowledge, expertise, and experience to help other wedding industry professionals grow successful businesses and she turned to Bourn Creative again to create a professional, yet feminine brand and website for Wedding Entrepreneur’s Academy.
The first step in our engagement was the Wedding Entrepreneur’s Academy brand design, including the logo, color palette, typography, supporting visual brand elements, and brand style guide.
Upon completion of the brand design, we moved on to the design and development of a custom, responsive, HTML5, WordPress website powered by the Genesis Framework with retina support and schema.org integration.
The Home page (shown below) uses a custom page template with a content slider, horizontal email marketing opt-in offer for a free CD, and an introduction to Wedding Entrepreneur’s Academy and it’s founder Kim McGann. Both the recent blog posts section and the Success Stories section automatically display content from the blog and the testimonials custom post type, and update every time a new blog post for success story is published. The footer, consistent throughout the site, directs visitors to the services, a list building opt-in offer, and the blog to learn more.
The Wedding Entrepreneur’s Academy WordPress website also features:
- A sales and landing page template.
- Custom designed sales page banners and graphics for each of the core programs offered.
- A custom publishing interface for the testimonials page that includes a custom plugin, custom post type, and a unique page template.
In addition to the brand design and website design, Bourn Creative provided graphic design services for an email marketing opt-in CD cover, email newsletter, social media profiles, and a complete stationery package, including a business card, letterhead, envelope, general note card, and thank you note card.
Bourn Creative continues to work with Kim McGann, providing design services for new projects and ongoing website enhancements and feature upgrades.