Atlanta based FLOCK finance already had a WordPress website, but it was clunky, hard to use, and it didn’t reflect the company’s level of expertise and professionalism. FLOCK reached out to Bourn Creative to give their brand a platform that fit their industry authority and positioned them for growth.
Bourn Creative worked with the FLOCK Specialty Finance team to deliver digital strategy, website planning, and a revamped, custom, responsive, HTML5, WordPress website powered by the Genesis Framework with retina support and schema.org integration.
We first worked with FLOCK to refine their logo and plan their website information architecture through detailed wireframing that culminated in a complete website redesign. The site features a customized WordPress admin, custom publishing interface with custom templates, and custom plugin development.
The custom Home page template (shown below) embodies the FLOCK brand mantra, More Than a Transaction. With warm, friendly images in bold colors, and simple, clear calls to action to browse the site further, the Home page offers visitors a quick snapshot of the company’s brand story and starting point to get to know, like, and trust the FLOCK Specialty Finance team.
All team member bios are added to the site through the Team custom post type just as a new blog post is added to the blog. This creates a unqiue web page for each team member on the site that is then assigned a unique sidebar with content specific to each team member.
The main Team page (shown below) is a custom page template that automatically imports the team member images, names, titles, and links to their unique web pages. The custom publishing interface for the template also allows the client to:
- Add or replace the large hero image at the top of the page.
- Easily edit and add the introduction content and images.
- Add, edit, and drag and drop reorder the Board of Directors members.
We continue to work with FLOCK, providing ongoing consulting, web design support, annual report design, print advertising and marketing materials graphic design, and ongoing website support, maintenance, and enhancements.