Written by Bourn Creative CEO, Brian Bourn.
Updating your website content for your readers and the search engines is one of the most important things you need to be doing on your website. One of the easiest ways to consistently provide fresh and focused content is through blogging.
You can read our blog post Blogging for Business: 3 Reasons Your Small Business Needs a Blog to learn more about how blogging helps business.
When it comes to blogging, linking new posts to old blog posts is a key strategy to keep all of your content relevant and help your readers easily find more on the subject you are writing about.
As your blog grows, especially if you are blogging three or more times per week, trying to remember or find what you have written about in the past can be incredibly time consuming. And, trying to remember what pages and what other blog posts you have linked to is almost impossible.
Unfortunately, this information is extremely important.
For example, say you post a few posts to your blog and link back to a page on your website. But then, down the road you rename or delete that page. Guess what? Those blog posts now contain broken links, which are bad for the user and bad for your search engine optimization results.
The best way to organize and track your posts and links is to use a spreadsheet, such as excel, to organize your blog content with the following columns:
So, whether you decide to do it yourself, or hire your virtual assistant to do it for you, dedicate time now to get you blog organized before it gets even bigger. Trust me, it will only get harder.
If you would like help building and organizing your blog, contact Bourn Creative CEO Brian Bourn at brian@bourncreative.com to schedule a consultation!
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Great tips on how to stay organized! With the speed of technology these days it is easy to become overwhelmed and lose track of your blog! Thanks for the post!
Elle – Thank you for your comment! I agree that information overload and the growing number of articles, posts, releases, etc. can get overwhelming! Organization of content, links, and pages for our site has been key to remaining sane and keeping things manageable!