Oops! My Marketing Mistake

Have you ever thought: “Oops I made a marketing mistake!” I sure have, although my private Oops tends to sound a bit more colorful and shouldn’t be repeated in front of kids!

If you’re an entrepreneur, you’ve probably had the same experience more than you care to admit. Sometimes $H!T HAPPENS, you make a mistake, and there is nothing you can do about it but learn from the experience and move on.

Once I read that a mistake is only a mistake if it is done twice – otherwise it’s just a lesson to be learned. I absolutely love this because everyone, even the big gurus, make mistakes with their business and their marketing.

No one is perfect and you shouldn’t try to live up to the standards of perfection. It only causes stress and frustration.

Want to know the marketing mistake I made today? I was wrapping up my ezine to send out this morning, was talking with the kids about their schedule for the day, and in my multi-tasking mistake, accidentally send out my ezine before I was ready.

Yep. I freaked. But then I quickly realized that there wasn’t anything I could do about it. My ezine went out this morning with a great article on marketing features vs. benefits and a complete how-to section outlining the effective process I use myself to outline the features, benefits, and results for each offering we make. Unfortunately, my ezine also went out before I could proofread it. DANG!

I did get a few emails pointing out the typos and all but one were very nice. Feedback is always appreciated. But it’s still a bummer and a lesson learned.

Luckily, I’ve had some experience at making mistakes while marketing my business. For example, I have:

• Sent an email out to my list with a broken link
• Posted a link to my social media profiles with a broken link
• Had a call disconnect in the middle of a teleclass
• Sent out an ezine with placeholder text still in place
• Forgot to make the ask and include a call to action in my marketing
• Published a blog post with typos
• And more

When you do a lot of marketing, these things are bound to happen at some point. You just need to keep your watchful eye out and minimize the chance of them happening as much as possible.

But when you do make a mistake, own up to it, admit it, learn the lesson that was put
in front of you, and get used to it.

How about you? Have you ever made a marketing mistake? If you say no… I think you’re a big fat liar :)