Link Building Tips: Don't Let Your Website Hang Out On The Wrong Side Of The Tracks
Link building is an important part of search engine optimization strategy.
Inbound, outbound, and internal links are important factors in the calculation of your website page rankings with the search engines.
Unfortunately what most small business owners and entrepreneurs don’t understand is that not all links are created equal. In fact, some links can help your website and some links can hurt your website.
Think of it like this: Associating your website with links to low quality websites like link farms, links that are misleading, links that are irrelevant, or links that are broken is like hanging out in the bad neighborhood on the wrong side of the tracks.
No one wants to go there and calls to action are more likely met with skepticism and distrust. Also, the search engines don’t want to send people there because they’ll be unhappy and mad.
Associating your website with links to high quality websites, industry related sites, authority sites, and good links, is like hanging out in the glamorous country club gated neighborhood.
Everyone wants to go there and the calls to action are met with excitement. Also, the search engines love sending people there because they’ll appreciate it and be happy.
Here are some tips to consider when building links for your website:
- Internal links make it easier for users to get more information on what they are reading and to access the information they need faster.
- Outbound links need to go to websites that are relevant to the content you have on your page that the user is reading. The anchor text for the links also must match the content.
- Inbound links are very difficult to get and are hard to control. Monitor your inbound links and if someone unrelated to your business or industry links to you with no good reason, ask them to remove the link. Do not submit your website to random directories and do not agree to link trade with people you do not know and who are not relevant to your business.
What do you think about link building?
Similar Posts
- Six Link Building Tips to Get Your Website Found Faster Online
- Links Can Hurt Your Website Too: Why Not All Links Are Created Equal
- Stop the Madness: Just Say No to Link SPAM
- Using Links for Search Engine Optimization
- Actual Proof That Blogging is Great For Business
Looking for a place to add a personal image?
Visit www.gravatar.com to get your own gravatar, a globally-recognized avatar. After you're all setup, your personal image will be attached every time you comment.Comment
Comments
-
[...] also look at the quality of this links. Check out the blog post I wrote on link quality titled: Don’t Let Your Site Hang Out On The Wrong Side Of The Tracks.Your overall goal is to build a good mix of inbound links, outbound links, and internal links that [...]
-
Enjoyed today’s teleclass on SEO, Google & links.This is the first time I’m hearing about focusing not just on inbound links, but also links within your own web site.
Similarly, I learned today that I need to keep updating my main web pages vs current focus on adding new content.Thanks for the tips
-
Thanks so much for the feedback! It is so important to focus in high-quality inbound links, relevant high-quality outbound links, AND links between the pages of your own site.
-
These are really great tips! It’s always important to use a variety of links in your link building. I would have never thought to have someone unrelated to your business or niche to remove a link if they have linked to you. Thanks for that bit of advice!
