Keep Visitors On Your WordPress Site Longer With YARPP

YARPP (Yet Another Related Posts Plugin) for WordPress is used to show a list of related content at the end of a blog post or in a widget. Out of the box it simply displays a list of related posts after your main content, yet the plugin can be highly customized through its own settings and the use of custom templates.

We like adding related posts at the end of blog posts to entice readers to consume more content as a step in our conversion funnel. We have found through studying our stats in Google Analytics that conversions on our site (like opt-ins, affiliate clicks, etc) are split among visits with one page view and visits with multiple page views.

In simple terms, less than half of our visitors opt-in on the first page they land on. The rest read more content first. Displaying related content is an easy way to give visitors what they want.

YARPP WordPress Plugin for Showing Related Posts

Like I said, YARPP can be used without any configuring, but I don’t recommend it. The defaults are not the prettiest and with a few simple changes, the display of your related posts can be greatly improved.

Here is a step by step list for our standard configuration of YARPP (after the plugin has been installed and activated):

  1. Navigate to the YARPP settings page (From the main WordPress Settings menu)
  2. In the upper right corner of the WordPress window click "Screen Options”, then check the boxes from the screenshot below.
    YARPP WordPress Related Posts Plugin Screen Options
  3. Change the Relatedness Options. The most important is to lower the match threshold from the default of 5.
    YARPP Relatedness Options
  4. Change display Options to ul instead of ol and p to h3 or h4. Here you can also change what the "Related Posts" text says. Our standard is: <h3>Related Posts You May Enjoy</h3><ul> in the first box. </ul> in the second. If you are super awesome like us, you could add CSS classes/id’s here to target the h3, ul, and li elements, otherwise it will inherit the defaults fom your site (which is just fine).
    Display Options for YARPP - Yet Another Related Posts Plugin for WordPress
  5. Delete "no related posts" from "Default display of no results"
  6. If you want related posts to show up in your RSS feeds, duplicate your settings there.
    YARPP RSS Display Options
  7. Save and you are done.

Remember to perform a complete backup to your site before adding any new plugins and test for compatibility first. YARPP will add to your database tables, so be sure to include them in your backup settings after a successful implementation.

About Brian Bourn

At the helm of Bourn Creative, is Brian, who manages the day-to-day business operations and all company projects. While he spends most days entrenched in code, Star Wars, WordPress, and the Genesis Framework building client websites and custom themes, Brian is also a brilliant business strategist and can often be found consulting with clients on how to best achieve their online goals.

Able to break down complicated topics into easy to understand, simple steps, Brian regularly attends and speaks at meetup groups, WordCamps (his favorite), networking events, and conferences on the topics of design, website strategy, and tech-nerd stuff.

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Comments & Feedback:

  1. Thank you for sharing this plugin. I’ve seen this at the end of blog posts and have wondered how to get it.

  2. Thank you so much for these interesting tips. I plan to share them with my web site developer.

  3. Thanks for sharing the info on this app.

  4. Awesome info Jennifer – thank you! I know you took care of this for me on my site – and I LOVE it.

    Thanks! xo

  5. I’ve also wondered what plug in or program offered this. I’ll see about installing it for my sites since I am so content heavy anyway. Thanks!

    • Jennifer Bourn says:

      Awesome Sue – If you use images with all of your blog posts, you may want to explore the advanced settings in YARPP to display thumbnails with each related post. That would catch readers’ attention even more!

  6. you go above and beyond in delivering great information as always! Thanks

  7. Wow. Great info. Thanks … and I will let you know how it goes. Most of all, thanks for the instructions to make sure all is ‘related.’

  8. Jennifer, I love how you’ve not only shared a great plugin here and why it’s worth considering but you’ve taken us into the back end walking us through the configuration and why you recommend it be done this way. I so appreciate this about you Jen! xo

  9. Hi Jennifer,
    I was just wondering what this plugin was … and there was the answer in my inbox! All installed and working beautifully. Your step-by-step instructions made it easy.

    Question: I see some sites have the pic from the blog post. Is that a setting in the plugin or is it template driven?

    ~ Miki xo

    • Jennifer Bourn says:

      Miki – Thanks for stopping by our blog! Yes – displaying the thumbnail images is another setting in the YARPP WordPress plugin – just a little more advanced.

  10. Ooh – wonderful how-to! Thanks for sharing the back end description, and especially about the thumbnails. I will add this to my website to-do’s immediately! You are always so helpful with WordPress ideas. Thanks, Jen.

    xo

  11. Hi Jennifer,

    YARPP is an awesome plugin which I have been using for quite some time. Keeping people on your site longer is very beneficial for your Google ranking as search engines are looking for how long people stay. The longer, the better! :)

    Ilka

  12. Hi Jen,

    Great information, as always. I love the fact that you not only share with people the great plug ins, but then you do a complete tutorial. How many other graphic designers do that? My guess, none…

    You are truly one of a kind Jennifer!

    Kristi

  13. I love it! Thanks for the great tip. I can’t tell you how many times I’ve stayed on someone’s site because they kept redirecting me to posts I wanted to read. Fantastic.

    • Jennifer Bourn says:

      It’s an awesome tool! we’ll be switching up the way we do it soon using a YARPP custom template to display thumbnail images with each related post title

  14. Thanks for this explanation Jen! I love how you have set up this plugin on my site and find that the length of time visitors spend on my site has increased as a result. :)

    • Jennifer Bourn says:

      Sydni – That’s great to hear! And the more time visitors spend on your website, the more likely it is that they will eventually sign up, subscribe, buy, register, or contact you because they’re getting to know you and they’re building trust in your expertise.

  15. I think it would be useful to be able to specify the number of related posts in the sidebar and having the ability to set a different number for the sidebar widget from the post footer. But from looking at the code, it seems that the number of posts shown is universal.

  16. This is wonderful! Most tutorials I visited were way too complicated for me to understand. This step-by-step guide made perfect sense to me!

    Any chance you could eventually write a tutorial about how to have YARPP display thumbnails? :)

  17. Most useful Tutorial.Thanks

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