YARPP (Yet Another Related Posts Plugin) for WordPress is used to show a list of related content at the end of a blog post or in a widget. Out of the box it simply displays a list of related posts after your main content, yet the plugin can be highly customized through its own settings and the use of custom templates.
We like adding related posts at the end of blog posts to entice readers to consume more content as a step in our conversion funnel. We have found through studying our stats in Google Analytics that conversions on our site (like opt-ins, affiliate clicks, etc) are split among visits with one page view and visits with multiple page views. In simple terms, less than half of our visitors opt-in on the first page they land on. The rest read more content first. Displaying related content is an easy way to give visitors what they want.
YARPP can be used without any configuring, but I don’t recommend it. The defaults are not the prettiest and with a few simple changes, the display of your related posts can be greatly improved. Here is a step by step list for our standard configuration of YARPP (after the plugin has been installed and activated):
- Navigate to the YARPP settings page (From the main WordPress Settings menu)
- In the upper right corner of the WordPress window click "Screen Options”, then check the boxes from the screenshot below.
- Change the Relatedness Options. The most important is to lower the match threshold from the default of 5.
- Change display Options to ul instead of ol and p to h3 or h4. Here you can also change what the "Related Posts" text says. Our standard is: <h3>Related Posts You May Enjoy</h3><ul> in the first box. </ul> in the second. If you are super awesome like us, you could add CSS classes/id’s here to target the h3, ul, and li elements, otherwise it will inherit the defaults fom your site (which is just fine).
- Delete "no related posts" from "Default display of no results"
- If you want related posts to show up in your RSS feeds, duplicate your settings there.
- Save and you are done.
Remember to perform a complete backup to your site before adding any new plugins and test for compatibility first. YARPP will add to your database tables, so be sure to include them in your backup settings after a successful implementation.