How to Design Marketing Materials That Get Results

Whether you are a business owner or a service professional, I can bet that when it comes to marketing, you’re feeling more than a bit overwhelmed.

I can also bet that even though you may be an expert in your niche, keeping your marketing pipeline full of new customers isn’t your specialty.

That is why I want to share with you three things that you always need to think of when you are working on your marketing materials.

1. Think of Your Mother.
Write the content and design the piece with your mother in mind. Your mother represents a great cross-section of your audience. Would she understand the message? Would she understand the action that you are asking her to take?

2. Think of Your Audience.
What may look great to you, may not look great to your audience. Make sure the piece you are developing makes sense to your target market. Yes, you can ask your friends what they think. But, if they aren’t in your target market, their comments aren’t very relevant.

3. Think of The Result.
What is the end result you want to receive from this marketing piece. Start there when designing the postcard, poster, flyer, advertisement, or brochure. Keep the marketing message simple, clear, and focused on the desired action the audience needs to take.

Make sure the graphic design plays a supporting role to the content. The graphic design should help guide the user through the piece and not overpower the message. For example, if you want the reader to pick up the phone and call you, the design and the content all need to be focused on encouraging the reader to do just that – and nothing else.

Do you agree? Disagree? Have any other suggestions? I’d love to hear them!