One by one, I’ve been recapping my favorite parts of Infusionsoft’s 2012 annual user conference Infusioncon. I’ve shared my thoughts on Pam Slim and Ali Brown’s keynote presentations, and Tim Ash’s breakout session.
Today I’m sharing some insights from probably the most popular and most talked about keynote of the entire conference by Gary Vaynerchuk. Gary, author of The Thank You Economy, is an undeniable force to be reckoned with. He speaks with such enthusiasm and emotion that you can just tell he’s got fire inside and great passion for life and business, and the power of relationships in every aspect of them both.
In his Infusioncon 2012 keynote, The Thank You Economy: What’s the ROI of Your Mother?, Gary let us know everything we are doing wrong with out businesses and our marketing and what we need to be doing to fix it. He shared his vision of the future of business and what we need to do as small business owners to position ourselves for success.
Personal connections, relationships, value, appreciation, retention, love, integrity, service … all of these themes played an integral part in Gary’s keynote. He shared real world stories and examples that poignantly illustrated the rippling impact a personal connection and value-added customer service can have on the success of a business … and much of it centered around the social web and the use of social media in business.
Gary pointed out that many companies denounce social media because there isn’t traditional means of tracking ROI. To that Gary responds, What’s the ROI of Your Mother? Gary went on to explain that his mother raised him, believed in him, supported him, encouraged him. His mother helped to make Gary who is he today. She instilled in him valuable life lessons, ethics, integrity, manners, caring. Gary’s success today can be traced back to his mother … So what’s the ROI of his mother? That’s not something you can easily track, but the answer is obvious. Priceless.
The key is making sure you’re using social media the right way. That means don’t just broadcast, push, promote, talk, sell, and throw up content. Instead, use social media for listening and answering and engaging, and learning.
Here are some of my favorite f-bomb-free nuggets of knowledge from Gary’s talk:
- The electronic connection soon won’t be enough … Future of biz is going to be PERSONAL connections, relationships, caring
- Reward your brand evangelists with things that really matter
- If you’re not on FB, your horse is waiting for you outside
- We are living through the biggest shift of our time
- Don’t have time? Sleep an hour less … It’s that simple. You own a business. Get it done
- Billboards don’t work because people aren’t even looking at the road
- What really matters is retention. Everyone else is battling for acquisition
- Your customer will love you if you Love them first
- According to Google CEO Eric Schmidt: Every 48 hours we create as much content as we did from the beginning of time to 2003
- We call all who unsubscribe & 45% resign up … And they spend 700% more in the next 6 months than past 6
- Innovation matters
- Twitter marketing is about listening, not talking
- I love social media because it sells sh!t … I like the warm and fuzzy … But I love it because it sells product
- Remember when MySpace = rape, Elvis’ hips = devil … Things change all the time…
- Last year smart phones out sold computers- how’s your mobile marketing plan?