If You Answered Yes, You Need The Online Marketing and Search Engine Optimization Course
 Over and over Bourn Creative is approached by entrepreneurs who recognize our expertise in organic search engine optimization and want to hire us to optimize their websites and help them get found online. Unfortunately we don’t offer that service.
My name is Jennifer Bourn and I’ll be honest — we’re really good at it, but we only offer optimization-related services for clients who are working with us privately on their website strategy and design or working with us in one of our online marketing training, coaching, and mastermind group programs.
I Created the Online Marketing and
Search Engine Optimization Acceleration Course For You
Like I said, we’re really good at the theory, planning, and implementation of organic search engine optimization strategies, and frankly, I felt bad turning away so many entrepreneurs who really could benefit from the information we know. I know you’re really good at what you do, I know that all you need are the right people to be able to find you, and I know that with the right teacher, you could do it yourself.
While you can’t hire us to optimize your existing site, we do believe that every entrepreneur should have access to this information. That is why I created the Online Marketing & Search Engine Optimization Acceleration Course — So you could learn the exact same strategies we use on our own site and our clients’ sites to increase our search engine rankings, get found more often online, attract more ideal clients, and make more money.
I’m Giving You Not Just The What and The Why…
I’m Giving You The HOW
The Online Marketing & Search Engine Optimization Acceleration Course organizes all of the complicated information about organic search engine optimization and driving traffic to your website into seven simple, straight-forward, easy to understand modules that any entrepreneur can implement in their own website.
Each of the seven modules, delivered every other day for two weeks, contain both an audio recording and a PDF guide with step-by-step examples that you can review as you listen and learn. In the Online Marketing & Search Engine Optimization Acceleration Course, you’ll not only get the information you need to make your online marketing more effective, you’ll see exact examples of what to do and how to do it to get found online more often by people who need what you offer and are looking for you.
 How To Create Results With Content
In Module One, Learn Exactly What You Need To Do To Optimize Your Content In Less Than 30 Minutes
If you care about getting found online and increasing website traffic from the search engines, optimizing website content needs to be a part of your organic search engine optimization strategy. How To Create Results With Content gets right down to the information you need to know about optimizing your website content.
You’re heard that “content is king” but optimizing your content and making sure it is both what your website visitors want and what the search engines want is equally important. After all, what good is compelling content if your target market can’t find your website and never reads it?
At Bourn Creative we understand that time is money, and we also know that you need to get found online – and you need to get found by the people who want and need what you’re selling.
In module one:How To Create Results With Content, You’ll Learn:
- What compelling content actually is
- Characteristics of successful website content
- What your website visitors and prospects want from your content
- What the search engines want from your content
- The HTML code behind website content formatting
- How to make sure your content is easy to read by your website visitors
- How to make sure your content is search engine friendly
- Tips on writing optimized and compelling headlines
 How To Build Powerful Links
In Module Two, Learn Exactly What You Need To Do To Supercharge The Links On Your Website in Less Than 20 Minutes
Along with valuable, targeted, focused content and a user friendly design, links are a vital part of search engine optimization strategy. While inbound links (to your website), outbound links (leaving your website), and internal links (between pages on your website) hold varying levels of importance, all website links are optimized in the exact same way.
How To Build Powerful Links, skips the link theory and delves straight into exactly how to optimize website links to help you increase your search engine rankings and get found more often online.
In this focused tutorial, you’ll learn exactly how to build more effective links and more search engine friendly links. You’ll also see examples of the code and strategy behind highly effective links – That way you can implement what you learn on your own website and easily give your links an upgrade.
In module two: How To Build Powerful Links, You’ll Learn:
- How to improve the typical link seen on most websites
- What the HTML for non-optimized, basic links look like
- What the HTML for optimized links look like
- Characteristics of a highly-effective link
- What anchor text is and why you need to know about it
- Tips to boost the effectiveness of your links
- When links should NOT be followed by the search engines
 How To Upgrade Images To Get Results
In Module Three, Learn Exactly What You Need To Do To Optimize The Images and Graphics On Your Website In 15 Minutes
Using images, photos, and graphics on your website is critical to your website success. Images draw in the website visitor and actually increase the amount of time they stay on your website. The problem is that you aren’t maximizing the impact your images have on improving your organic search engine optimization results.
Your website graphics are another opportunity for you to optimize your website with relevant keywords and key phrases that you are targeting. I know that your time is precious, so How To Upgrade Images To Get Results, gets you the exact information you need to learn how to optimize website images, without all the filler.
The good news is that optimizing website graphics is a simple strategy to implement when you know exactly what to do.
In module three: How To Upgrade Images To Get Results, You’ll Learn:
- Why your website images aren’t helping your search engine rankings
- Basic mistakes website owners make with their website images
- One simple strategy to improve the effectiveness of your website graphics without any technical know-how
- What the search engines need from your website images
- How to optimize your website graphics to give your search engine rankings a boost
- What “tags” can be applied to your images to not only help your organic SEO efforts but assist the visually impaired experience the internet
- Why relevancy is important in selecting website graphics
 How To Optimize Pages For Search Engines
In Module Four, Learn What Optimizing Web Pages Means And Exactly How To Use Title Tags and Meta Tags
With each change Google makes to its search algorithm, it is becoming more difficult for SEO companies to manipulate the search engine results page rankings. This means that small businesses (and small budgets) are able to compete on a more level playing field when it comes to organic search.
The problem is that most websites don’t implement the most basic web page optimization, that can potentially make an impact on your website rankings. How To Optimize Pages For Search Engines walks you through the basic elements of organic search engine optimization and shows you exactly how to optimize your web pages and increase your results. You’ll see examples of the code used and finally end the overwhelm associated with SEO. Achieving the results you want with organic SEO really can be easy when you learn it in a simple, easy to understand way to shows you exactly what do to!
In module four: How To Optimize Pages For Search Engines, You’ll Learn:
- The big, dirty secret that Search Engine Optimization (SEO) Companies don’t want you to know
- Why traditional organic SEO is becoming more difficult to manipulate
- What a SERP is and why you should care
- The number one thing you need to include on every web page and blog post
- Why search engine optimization is just like shopping and the process of optimizing your site is just like finding a pair of shoes at the mall
- Why defining the keywords you are targeting on each page is still crucial to your online success
- Exactly how to use meta tags and what you need to know about their effectiveness
- Why a page title and a page headline aren’t the same thing and the importance they have in your organic SEO strategy
 How To Skyrocket Traffic With Blogging
In Module Five, Learn How To Make Your Blog More Effective And What Elements You Need To Maximize Your Visibility
Blogging is the number one way to skyrocket your search engine results page rankings and blogging for business is the fastest way to increase brand visibility and position yourself as an expert and thought leader in your industry.
The problem is that while you know that you need a blog, if you’re like most entrepreneurs, you don’t know how to fully leverage all of the features your blog offers. As a result, your blog is not as effective as it could be. Each time you post to your blog, your website grows by one page. This means each post can potentially attract more website visitors and increase website traffic. Are you doing everything you can to optimize your blog?
How To Skyrocket Traffic With Blogging covers examples of elements that every blog must have, the powerful tools available in the WordPress blogging platform, and how you can use your blog to boost your search engine rankings.
In module 5: How To Skyrocket Traffic With Blogging, You’ll Learn:
- Why your blog is the most powerful part of your small business website
- The elements of a successful small business blog
- Why WordPress is the ultimate choice to power your website and blog
- Why you need to remain in total control of your own website
- How blogging because the number one way to skyrocket your search engine rankings
- Why blogging can generate traffic to your website fast
- How to keep old blog posts relevant
- What is a widget and how can it help your blog / website
- What is a permalink and why does yours need to be pretty
- How categories and tags are used in blogging and why it’s easier than you think
- How to apply everything you’ve learned about search engine optimization (SEO) without touching any code
- How you can auto-syndicate your blog across multiple platforms and instantly increase your visibility
- How to use your blog to increase the length of time visitors stay on your website
 How To Get Results From Social Media
In Module Six, Learn How To Generate Quality Leads With Social Networking And How To Use Social Media Effectively For Marketing
Social networking and social media marketing aren’t the end-all, be-all solutions to your online marketing, but they are the most powerful and most popular social engagement tools available online today to help you connect with your target market.
The problem is that social media marketing “rules” and etiquette haven’t been clearly defined. Also, because every post brings with it the potential to either gain a fan or loose a fan, social networking for business can be intimidating.
From what not to do, to how to build your brand, to using social networking to drive more traffic to your website, How To Get Results From Social Media Marketing gets you the critical information you need to know to successfully use social media to market your business, build long-lasting relationships, impact more people, and ultimately make more money.
In module six: How To Get Results From Social Media Marketing, You’ll Learn:
- The difference between social networking and social media
- What is social media marketing
- How to build a respected brand using social media and social networking
- Fastest ways to build your brand online
- The role your blog plays in social media marketing
- The differences between Facebook, Twitter, and LinkedIn
- Why you need to approach Facebook, Twitter, and LinkedIn differently with your marketing
- How to get more out of your time spent on Facebook
- Why you need to have a Facebook page and a Facebook profile
- How to get more out of your time spent on Twitter
- What is a Hashtag, how is it used, and how it can help you
- How to get more out of your time spent on LinkedIn
- How to optimize your social networking profiles
- Why you need to focus on engaging in conversation and how to get started
- How to make your social networking and social media marketing stress free and more fun
- What NOT to do when using social media to market your business, so you don’t become one of “those people”
- How to use social networking to drive more qualified traffic to your website and generate more warm leads
 How To Put Your Marketing On Autopilot
From Email Marketing to Social Media Marketing, In Module Seven, Learn Strategies To Simplify And Automate Your Marketing
Marketing automation is the key for entrepreneurs and small business owners alike to get more done in the same amount of time without stress and overwhelm. When you can implement systems and processes to put your marketing on autopilot, marketing your business becomes much easier and much more fun!
The problem is that setting up the systems to automate your marketing can be difficult if you don’t know how to do it, where to start, or what tools to use!
How To Put Your Marketing On Autopilot takes you through the process of automating online marketing and automating social media marketing, so you can focus on what matters most – connecting with your audience and building high quality, long-lasting relationships. You’ll also receive simple ideas on how you can appear to “be everywhere at once” and online “all the time” even though you’re really not!
In module seven, How To Put Your Marketing On Autopilot, You’ll Learn:
- Why you need to automate your marketing
- How putting your marketing on autopilot can make running your business easier and more fun
- Why automation works for small business
- How you can automate some of your social networking and still interact and engage with your network like a pro
- The power behind a marketing calendar
- How to use your existing content to generate months of evergreen social networking posts
- My favorite resources for content marketing on social networking sites
- How Google news and Google alerts can help you position yourself as a go-to resource for industry information
- How you can and why you should automate your blogging and your email newsletter
- Why it is crucial to your marketing success to set engagement goals
Learn How to Optimize Your Website, Your Blog, and Your Content — Without All The Filler and Fluff!
If you want to get found more often online by your ideal clients who are willing to pay you what you are worth, you need the Online Marketing and Search Engine Optimization Training Course
Congratulations on Taking Action!
I am thrilled that you have found this page, because that means you are one step closer to accelerating your online success with a highly optimized website and blog that will help you increase your search engine rankings, increase your website traffic, get found more often online, and attract more of the right clients.
After you have completed the course and have implemented some of the strategies I share on your website or blogsite, please let me know your results!
Did you get more traffic to your website? Did you see an increase in leads from organic search? Did your website ranking increase? Did you increase your opt-ins for a teleclass or sales for an event? I’d love to hear what you thought about the course and what results you have experienced from implementing the tips and tools!
Best Wishes and Incredible Success!
Bourn Creative, LLC | Online Marketing Agency | Privacy Policy | Disclaimer Notice
|
