Do you need help writing your website content?
Are you having trouble getting started and figuring out what to say?
Would you like to know my online copywriting secrets that make creating your website content easy and stress free?
At Bourn Creative we plan, design, and develop a lot of websites, and every time our clients run into the same obstacle that stops them cold in their tracks, their…
Online Copywriting and Website Content
Welcome to this page!
In my experience, most entrepreneurs struggle with online copywriting, especially writing their website content. So much so, that they feel overwhelmed, stressed, and frustrated, and as a result, they procrastinate getting started and delay the project by weeks or even months.
Does this sound familiar? If it does, it’s okay. You are definitely not alone.
In fact, for most of us, me included, writing about ourselves and our businesses is more difficult than writing about someone else. It’s hard to get out of our own head and see our talents, skills, and gifts from someone else’s perspective – from the perspective of someone who needs what you have to offer and is willing to pay you for it.
My name is Jennifer Bourn and for the past twelve years, I have been working with entrepreneurs to develop their brands, websites, and marketing materials – and in several cases, I wrote their copy too.
My friends, prospects, and clients ask me all the time to help them with their website content. While we do offer copyediting services for our private clients and our Marketing Acceleration Program members, we do not offer copywriting services.
I refer a lot of my clients to talented copywriters that I highly respect, but I’ll be honest, not everyone can afford to hire a professional copywriter, and a lot of people just don’t want to. Many entrepreneurs want to write their website content themselves. And they just need help getting started – are you one of them? If so …
I Want to Share My Online Copywriting Secrets With You! That’s Why I Created a List of 25 Important Questions Your Website Visitors Will Never Ask But Want You to Answer
I spend a lot of time online, reading websites, evaluating their content, reviewing their sales processes, and analyzing their marketing strategies and this list includes the 25 questions that I believe every websites needs to answer – no matter what.
When your prospects come to your website to learn more about you, see what you have to offer, and decide whether or not to hire you, they are looking for the answers to these 25 questions.
Some of these questions are perfect for the about page, some are perfect for the services page, and some are perfect for a programs page.
In fact, in one of our most recent websites, we provided this list to a client who answered all of the questions. We then edited her answers and organized the content into her home page, about page, coaching pages, speaking page, results page, and contact page!
This list of 25 Important Questions Your Website Visitors Will Never Ask But Want You to Answer is one of my best online copywriting secrets.
It will give you the writing prompts you need to get started writing your website content. It will also help guide you in your online copywriting to make sure you include the right information on your website – the information your website visitors are looking for, and the information that will help them make the decision to work with you or buy from you.
Best Wishes and Much Copywriting Success!

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