We like adding related posts at the end of blog posts to entice readers to consume more content as a step in our conversion funnel. We have found through studying our stats in Google Analytics that conversions on our site (like opt-ins, affiliate clicks, etc) are split among visits with one page view and visits with multiple page views.

In simple terms, less than half of our visitors opt-in on the first page they land on. The rest read more content first. Displaying related content is an easy way to give visitors what they want.

Like I said, YARPP can be used without any configuring, but I don’t recommend it. The defaults are not the prettiest and with a few simple changes, the display of your related posts can be greatly improved.

Here is a step by step list for our standard configuration of YARPP (after the plugin has been installed and activated):

1. Navigate to the YARPP settings page (From the main WordPress Settings menu)
2. In the upper right corner of the WordPress window click "Screen Options”, then check the boxes from the screenshot below.
   
3. Change the Relatedness Options. The most important is to lower the match threshold from the default of 5.
   
4. Change display Options to ul instead of ol and p to h3 or h4. Here you can also change what the "Related Posts" text says. Our standard is: <h3>Related Posts You May Enjoy</h3><ul> in the first box. </ul> in the second. If you are super awesome like us, you could add CSS classes/id’s here to target the h3, ul, and li elements, otherwise it will inherit the defaults fom your site (which is just fine).
   
5. Delete "no related posts" from "Default display of no results"
6. If you want related posts to show up in your RSS feeds, duplicate your settings there.
   
7. Save and you are done.

Remember to perform a complete backup to your site before adding any new plugins and test for compatibility first. YARPP will add to your database tables, so be sure to include them in your backup settings after a successful implementation.

How do you know who your ideal client is? Your Ideal Client is some one who:

• Has problems and challenges you can easily fix and solve with your eyes closed
• Sees you as a valuable necessity they treasure, instead of a necessary evil
• Likes you, appreciates your hard work, and will tell their friends, peers, and contacts about you
• Will pay you what you’re worth and will be happy to do so because they know you’re worth it

But how do you find out exactly who they are?

Grade Them.Look at all of your clients for a set time period and give each one a grade — A, B, C, D, F. Don’t think about it too much. Just go with your gut instinct and be honest — Don’t worry! No one will see this but you.

Your Grade D and F clients are ones you should fire and transition elsewhere right away!

Your Grade C Clients are on the fence. If they can become Grade A or B clients with better training, keep them. If they really should have been Grade D or F clients but you were being nice, think about a staggered exit plan for these clients too.

Not look closely at your Grade A and B clients. These are your best clients — The clients you want a lot more of. All of your best clients have at least one thing in common (if not more) and you need to find out what it is: Are they all men? Are they all the same age? Are they all moms? Do they all have the same problem? Are they in the same industry? Do they attend the same events?

If you’re not sure what your Grade A and B clients have in common, ask them! Ask them what events they attend, who they look to for mentoring, what websites/blogs they frequent, what challenges they have, what they dream about, etc.

Once you have a clear picture of who your ideal client is, create a Client Persona for reference.

A Client Persona is a profile of a person who would be the perfect client for you. Start by giving them a name and find a stock photo online to represent them and make them real to you. Then describe in detail everything you now know about them (the more specific the better):

• List what they are passionate about, what is important to them, and what they cherish
• List their hobbies, likes, dislikes, and pet peeves
• List their demographic information
• List their challenges, needs, and struggles
• List the events they go to, the people they follow, the media they consume, etc.

When you have completed your Client Persona, put it somewhere that is easy to see and reference.

Every time you work on marketing your business, writing blog posts, editing your website, filming a video, etc. do it with your Client Persona in mind. Tailor the content to speak directly to them and to address things that are important to them. If you can do this, your ideal clients will "click" with your content, resonate with your message, and feel compelled to read more, contact you, or click that buy link.

WordPress sites can be built in various ways, so depending on how your site is built, there are a few ways that copyright dates are handled.

If your website has the copyright date hard coded into WordPress theme files (most likely footer.php) you can replace the current year with and the copyright date will change to the current year and change again automatically next year.

Always remember to make a backup copy of your theme before making any changes to your theme files.

If your website copyright information is in a text widget, you will have to change it manually, but at least this article will hopefully remind you to do so.

Finally, if you are in luck and use a quality WordPress framework like Genesis by StudioPress the dynamic footer copyright date will be built into your WordPress theme and your website will already be up to the latest date.

Changing your website copyright date is a simple task that is often overlooked, but important; so either set a reminder for the first of every year or add a simple bit of code and set the annual task on autopilot.

Brian and I are also working on an upgrade to our own website design (we’re so excited), but we won’t be ready to debut that until later. We’re in the design facelift phase right now and, as you can imagine, we’re nitpicking everything from the menu and the flow of content, to the paths our visitors travel, and every pixel of spacing.

The new upgrade is already so good, I’m having some website shame of my own (unheard of, I know) in regards to this one!

Why upgrade the site? Well first we do it every 18 months to 2 years as we continue to learn. Second, we’ve gained immense clarity (I’m talking crystal clear) about our brand and we need refine things a bit.

Now, along with gaining complete clarity about the Bourn Creative brand and where we want to take it, I’ve gained clarity in other areas too!

But My Clarity Lead to Infoproduct Irritation

This all came to a head while Brian and I were strategizing for 2012/2013.

You see, we were cleaning out my office and my office closet. At the same time and as we were making decisions, getting focused, and narrowing things down – I came across a bevy of information products. I found ebooks, binders, audio courses… and in debating on whether I should keep them or not, I had to ask myself – “Did they really provide value worth holding onto?”

Unfortunatey (except for two) the answer was no. Most were over-hyped and didn’t deliver the goods.

So Brian and I got to talking and I don’t know about you, but…

• I’m sick and tired of over-hyped information products promising to be the answer to all of your problems, and I am sick of them falling short big time.
• I’m sick of products only delivering the what and the why and leaving out the how — the part you really need — just so they can sell you down the road!
• I’m happy to have bought infoproducts that were awesome and provided value and saddened to see them lost in a see of bandwagon-ers who don’t compare.
• I’m sick of downloading at 60 page ebook, only to find 30 pages of it is more selling, the authors history, and filler.
• I’m sick of every product ending in the number 7 because at some point in product history, someone said 7 sells better.
• I’m sick of the overpriced nature of the industry. Incredible authors spend years writing books that truly transform lives and business that sell for $14.95. Why should the ebook you created last week (I have to print myself) cost me $97? Don’t get me wrong — if you have a good reason, I’ll pay it happily and pay you what you’re worth — but most people just make up a number.

I know tou need resources, tools, strategies, and information you can use right now. I know you’re sick of spending $47, $97, $127 or any other number ending in 7 to get a product that is half mediocre content and half filler. I know because I want the same thing.

It’s time for a change and we’re taking a stand

This year, In the spirit of “be the change you want to see,” we’ll be rolling out a series of quick-start guides and resources — without filler and fluff.

We are committed to bringing you the information you need to transform your business into an extraordinary brand and create a website that works when you’re not working — and we’re committed to doing it with integrity.

I’m excited to share with you that our first Guide: Anatomy of An Opt-In: A Quick Start Guide to Creating an Irresistible Opt-In Offer That Does More Than Build Your List was launched in our ezine last week!

This Quick Start Guide, in 17 focused, step-by-step, content-only pages, will walk you through how to finally fix your opt-in so you get more hot leads, more new clients, & more money by covering:

• 6 Basic Steps to A Successful Opt-In
• 10 Key Points to Remember About Your Opt-In
• 8 Components Of A Successful Opt-In Box
• 4 Things You Must Know When Creating Your Irresistible Free Offer
• Create The Best Irresistible Free Offer For Your Niche in 5 Easy Steps
• How to Use Your Free Opt-In Offer to Create More Clients and More Money in 4 Easy Steps

Our subscribers have been snatching the Guide up like crazy — first because it’s awesome, and second because it’s only $5!

I won’t make any claims that it is going to completely transform your life, but I will tell you that the content is awesome and it will help you make your opt-in more effective.

All of our Quick Start Guides will be launched through our ezine, and made available to our subscribers and community members for only $5. That’s the only place you can get them for now, and the only place you’ll ever get them for only $5!. With the debut of the new site, you’ll find the guides available everyone else for anywhere from $10-$20.

If you want access to our Quick Start Guides for only $5 — and you want to receive tips on WordPress, website marketing, and online branding, subscribe to our weekly ezine in the upper right-hand side of the page (and get our basic SEO course for free) — we publish every Saturday or Sunday (depends on our weekend plans).

Our next guide will be released in February!

I’d love to have you join our community!

Nicole Beurkens, founder of Horizons Developmental Resource Center, hired Bourn Creative to create a more dynamic and user-friendly website for the practice. Her site www.horizonsdrc.com was already a WordPress site, so we were hired to design a new custom WordPress theme and reorganize the content and flow of the website.

The home page of the Horizons DRC website uses a custom template that incorporates five widget-ready content areas and below, three additional widgets above the footer for displaying content site-wide.

On the home page, the main featured area features the email marketing opt-in and a welcome video that uses the FlowPlayer Pro video player. This lets Horizons show videos on their website without any third-party branding (like the YouTube logo) and with a custom splash image.

On the interior pages that use standard WordPress page templates, we created a unique widget area above the primary sidebar, with it’s own design & CSS to make the free email marketing opt-in offer (a video series) stand out and get noticed. We stripped out the vendor supplied styling in the email marketing opt-in code and created our own, complete with a custom submit button.

The custom WordPress theme we created also supports custom primary and secondary navigation bars with smooth drop-downs as an option.

Besides the custom programming and FlowPlayer Pro integration, the Horizons DRC site also got a more user-friendly navigation menu and a completely custom website design and visual makeover as part of their new WordPress theme built on the Genesis Framework by StudioPress.

You can check out the site at: www.horizonsdrc.com/.

Here’s what Nicole Beurkens had to say about her experience working with Bourn Creative:
 

What?!

If your free offer — the thing you’re giving away for free in exchange for their name and email address — isn’t what your visitors want or need, they won’t sign up and enter their name and email … even if your opt-in box is awesome!

Here’s the first thing you need to know about your opt-in free offer:

Your free offer needs to be irresistible. It needs to be extraordinary. It needs to be incredible. It needs to be valuable. It needs to be amazing. It needs to be so good that your first instinct is to charge money for it, and that it hurts a little bit at first to give it away for free.

Why? Because it really isn’t free. You may not be asking for money, but you are asking for their email address, and in today‘s climate of overcrowded, bulging inboxes that pretty much never reach zero, an email address can hold just as much value to your prospect as cash.

So how do you know if your free offer will be irresistible to your prospects and ideal clients?

You’re in luck, because figuring this out isn’t as hard as it sounds. There are only three other things you must know before creating your opt-in free offer to ensure that it is irresistible to your ideal clients.

1. You Must Know Who You Want On Your List

The first step to creating a successful free offer to use for your website opt-in box is to make sure you know exactly who you want to attract with your offer. Who is your ideal client? Who do you want to attract to your site? What type of person to you want to join your list so you can continue to market to them?

How do you know who your ideal client is? Your Ideal Client is some one who:

• Has problems and challenges you can easily fix and solve with your eyes closed
• Sees you as a valuable necessity they treasure, instead of a necessary evil
• Likes you, appreciates your hard work, and will tell their friends, peers, and contacts about you
• Pays you what you’re worth and is happy to do so because you’re worth it

By knowing who you want to attract with your free offer, you can tailor the development of your irresistible free offer (and the marketing for it) to speak right to them, making sure every bit of content is relevant, valuable, and useful.

2. You Must Know What Your Ideal Client Struggles With

The number one reason consumers go online, search the web, or perform a search with a search engine is to solve a problem or fulfill a need. That means that new visitors to your site have a problem or a need and they are looking for a solution.

They need help. Will you be the one to provide a solution?

It is critical that you understand the top three biggest challenges, pains, struggles, and frustrations that your ideal clients have — They are at best, looking for a solution, and at worst, looking for help to make it better.

3. You Must Know What Your Ideal Client Wants and/or Needs

To make your opt-in free offer irresistible to your ideal clients and ideal website visitors, it must provide something your ideal clients and visitors want and/or need — something they are looking for.

It needs to address or solve at least one of their top three problems. That way, when they reach your site and see your opt-in, they will:

• Identify with the problem you mention — “Oh my gosh! I have that problem.”
• Know they are in the right place — “It’s as if you are speaking right to me.”
• Feel relief at finally finding help/a solution — “Yay! I think this will help me, I should opt-in.”

If you know who you want to attract with your free offer, what they struggle with, and what they are looking for, you can craft the perfect irresistible free offer that will provide the solution they have been looking for (or at least a taste of it).

Just make sure you make it so good, you really want to charge for it.

I challenge you to stop thinking about the pages and the pieces you need to include in your site and how they are all going to fit together. That’s the old way of building websites.

Instead I want you to think about your site in a more strategic way.

I know “being of service” to your clients and audience is important to you. I know you want to follow your passion, help others, and make a difference in the world. I know you want to change lives – and you can.

But I also know that to do all of those things, you also need to make money. As one of my premiere clients, Suzanne Evans always says, “Money isn’t everything, but it touches everything that is.”

This is why your website exists – to make money.

But the key to a wildly successful website that works when you’re not working is a seamless blend of sales conversion strategies and being of service to your audience. When you can meld these two concepts into a website, you will get more clients, shorten your sales cycle, help more people, and make more money.

First, I want to you think about your website as having four different sections, each with a different purpose:

Section 1: Know

This section of your website is dedicated to helping website visitors get to know you and your business. The “Know” pages of your site are designed to help people learn more about you and your background, what you do and how you do it, who you serve and why, and what results you get.

These pages answer all of the “What’s In It For Me?” questions your visitors have, and include your Home page, About page, Services page, Products page, Speaking page, and Contact page.

Section 2: Like

This section of your website is dedicated to forging a connection with your website visitors and building a relationship with them. The goal of the pages in this section is to help them learn more about you, form a connection with you, and start to like you – and the key is to get personal and to provide value!

These pages may offer glimpses into your personal life, showcase your personality, and offer your opinions; they include your About page, Media page, Portfolio page, and even a Photo Gallery. These pages are also your "education" pages, where you teach your audience something, help them, and provide real value; they often include How-to Articles, Blog Posts, Tutorials, Resource Lists, and more.

Section 3: Trust

This section of your website is dedicated to building credibility, reliability, and trust by positioning yourself as an expert, providing value and quality content, and showing a history of proven results.

The goal of these pages is to make it a no-brainer to hire you, buy from you, or join your list because they trust you and believe in you. They include your Testimonials page, Portfolio page, Blog Posts, Media Page, Privacy Policy and Disclaimer pages, As Seen On page, and Affiliate page.

Section 4: Money/Conversion

This section of your website is dedicated to getting your visitors to take a specific action – to click, register, enroll, sign up, buy, subscribe, download, opt-in, call, email, contact, submit, get instant access, join, or purchase.

The goal of these pages is to convert a new visitor into a client, customer, or subscriber that you can continue to market to, sell to, and work with in the future. They include your opt-in box/area, Sales pages, Landing pages, Squeeze pages, Contact page, Teleseminar/webinar registration pages, Free Offer pages, and Product pages.

By applying the “know, like, and trust factor” to your website – and adding in the crucial step of conversion, you’re naturally leading your website visitors to the action you want them to take without icky in-your-face marketing tactics, ugly and cheap-looking blinking arrows, and giant, obnoxious call-to-action buttons.

With this approach the natural flow of your website is crafted specifically to help your ideal clients self-select themselves right into your products, programs, and services without ever having to “sell” them.

As a result, your phone rings and your inbox is full of requests from new clients ready to get started and pay you what you’re worth … and nothing feels better than that!

In the example to the right, all eight components of a successful opt-in are used to create an irresistible offer for a free video series.

If you already have a website opt-in box, use this checklist to confirm that you have implemented each item listed and aren’t missing one key component that could increase your conversion rate.

If you’re in the process of planning or creating a new website, use this checklist to ensure your designer includes all eight elements in your website opt-in box so you can build your list effectively.

Here are the 8 components of of a successful website opt-in box:

1. Attention-Getting, Compelling Headline

The headline must instantly catch your visitors’ attention and peak their interest. Make sure the opt-in headline stands out visually by making it bigger, bolder, a different color, or a different typeface. The headline also must be relevant to what your visitors are searching for by addressing or solving a key problem, challenge, or need your visitor is struggling with.

When writing your opt-in headline, use “exact match” keywords and/or key phrases wherever possible. When a new visitor lands on your site, the first thing they ask is, “Am I in the right place?” and you want their answer to be YES! Visitors will connect with your site more quickly, recognize they are in the right place, and stay longer on your website if they immediately see they keywords and phrases they were searching for in your headline.

2. Eye-Catching Photo Or Graphic Image

People do judge a book by its cover and a product by its packaging. Also true, is the saying: A picture is worth a thousand words. Just as a physical product’s packaging or book design needs to make you want to pick it up and buy it, your ebook, special report, digital product, or information product needs to have a compelling and appealing cover design or packaging design – even when you’re selling it or offering it online.

In a store you can pick up a product and check it out in detail. When it comes to selling a book or a product online,
you want them to have as close to the same experience as possible. By offering a 3D book cover or report cover, 3D audio CD or video DVD, or other 3D product design, you are not only adding interest, you are simulating a tangible feel for your information product.

The key to information marketing success and information product sales is solving a problem, building trust, and delivering a valuable solution. To accelerate the sales and marketing process, and translate the value associated with a tangible product to a digital product or information product, you need to make a great first impression with a custom 3D graphic.

3. Brief Copy (Text) About Offer Benefits

There isn’t a lot of space in your opt-in box for long sentences and drawn our descriptions — but there is room for a short, brief, right to the point benefits statement. Don’t list boring features like the number of pages in your ebook, or the length of your audio recording. Instead tell your visitor how your gift will change their business, their life, or both for the better. They want to know in as few words as possible, What’s in it for me? Why should I care? and How will this help me?

4. Use The Word “Free”

Don’t forget to use the word FREE in your opt-in box. You’ve hopefully got an incredible gift to give your website visitor and you need to know that you’re giving it to them for free! Don’t use words like no-cost, zero-investment, complimentary — just cut to the chase and say free. The words is understood by everyone, it is easy recognizable, and people just can’t resist free!

5. Tell Audience What To Do Next

If your visitors have to guess what to do next, or even think about it, you may have already lost their opt-in. It may sound silly because you assume by now everyone would know what to do when they see two boxes labeled Name and Email, but they don’t. Tell your visitors exactly what you want them to do next. Tell them to put their name and email in the boxes below to get instant access to your gift.

6. Opt-In With Name And Email Fields

The actual opt-in to capture your new leads is the cornerstone of the entire opt-in box. These fields are the key to building your marketing list with new names and email addresses. Keep in mind that the more information you ask for, the fewer sign ups you will receive. Don’t scare people off by asking for every bit of contact information they have!

Ask for the absolute minimum amount of information to get new visitors onto your list, then focus on keeping them on your list with great content and value. Then when you have established trust, you can always offer more awesome free gifts and ask for additional information in that opt-in.

7. A Clear Call To Action Button

When you create your opt-in code with your email marketing provider, it will include the lead capture fields (Name, Email, etc.), and the “Submit” button. You can copy and paste this code right into your website and use it as is, but unfortunately most of those Submit buttons are boring, dull, and ugly.

A small, grey, lackluster Submit button doesn’t compel your visitor to take action in any way! Instead customize your Submit button. Make it a bold color, and give it some added visual interest with some bling, a gradient, or a shadow, and replace the blah “Submit” text with a compelling call to action like Sign Me Up, Send My Free Gift, or Get Instant Access.

8. Add a Short Privacy Policy

Including a short privacy statement at the bottom of your opt-in shows your visitors that you respect them, their inbox, and their privacy. Promise them that you hate spam just as much as they do and that you won’t share their information with anyone else. Make them feel safe and secure with you.

Often people know all the best practices and all of the components that make up a successful website opt-in box, but they don’t follow them or use them because it takes more work.

If you take the time to use each of these eight items in your website opt-in, you’ll already be heads and tails ahead of the competition in converting visitors into subscribers and leads and all you’ll have to worry about is delivering an incredible free gift.

After all, they can’t opt-in to your list, download your free offer, sign up for your free teleclass, register for your event, contact you, or buy from you if they never get to your website in the first place!

The old way of thinking, “If you build it, they will come.” Simply isn’t true.

There is so much competition on the internet these days that there are literally millions of other websites, opportunities, and distractions available that you have to complete with. If you just sit back and wait for people to find your website, you may be waiting a very, very long time.

Instead, your responsibility as a website owner and business owner is to get the word out there and market the heck out of your website and business so those people who are looking for and need what you’re offering can find you.

If you don’t like to market, you don’t want to promote yourself, or you’re hesitant to get you name out there in a big way, think of it this way – if you don’t you’re actually hurting and stealing from other people. In a way, you’re robbing them of the opportunity to get to know you, to learn what you do, and to get the help and solutions they have been looking for.

With that in mind, here’s a list of all kinds of things you can do to market your website and get the word out about your business:

1. Attend networking events
2. Join the board/leadership for a networking group
3. Start a new networking group
4. Host a seminar, workshop, or event
5. Referrals from past and current clients
6. Speak at events for leads
7. Referrals from centers of influence
8. Speak at events for free and sell from the stage
9. Build relationships with centers of influence
10. Speak for a fee
11. Host a teleclass or telesummit
12. Sponsor events and have a booth
13. Be a guest on a teleclass or telesummit
14. Publish content regularly to your own blog
15. Host a webinar or video training
16. Make your blog available on the Kindle
17. Be a guest on a webinar or video training
18. Publish guest blog posts on other blogs
19. Send targeted press releases to media
20. Link and/or ad exchange with another blog
21. Leverage online press release distribution
22. Comment on other blogs of influence
23. Respond to HARO requests
24. Create a Smart Phone app for your site/blog
25. Leave testimonials on other sites
26. Start a podcast and publish on iTunes
27. Participate in Joint Ventures
28. Create strategic partnerships
29. Join boards with other centers of influence
30. Volunteer and get involved in your community
31. Participate in online forums
32. Publish a print newsletter
33. Article submission to online directories
34. Publish an online or email newsletter
35. Article submission to print publications
36. Host a contest or giveaway
37. Consistently improve your website
38. Add new, valuable resources to your site often
39. Send direct mail to your list
40. Publish videos on YouTube and other video sites
41. Send direct mail to a purchased list
42. Get listed in trade/industry directories
43. Send a warm letter or referral letter
44. Serve as expert faculty for a group/association
45. Be a guest on BlogTalk radio shows
46. Optimize your website and content
47. Be a local or national radio show guest
48. Print brochures and display at partner businesses
49. Be a local or national TV show guest
50. Distribute and/or mail flyers
51. Host an internet TV show
52. Write and book and get published
53. Create and market an affiliate program
54. Write and self publish your own book
55. Wear branded t-shirts with your URL
56. Give away branded t-shirts with your URL
57. Advertise on Radio and Television
58. Advertise in print publications
59. Advertise with swag in event goody bags
60. Advertise with Google AdWords
61. Advertise on Craigslist and classified sites
62. Advertise with Google Image/Banner ads
63. Advertise on authority website
64. Advertise with Facebook ads
65. Create an active network on Facebook
66. Create an active network on Twitter
67. Create an active network on LinkedIn
68. Create an active network on YouTube
69. Participate in LinkedIn Groups/Discussions
70. Create an active network on Google+
71. Answer LinkedIn Questions
72. Write and share case studies and success stories
73. Apply for awards and industry recognition
74. Get featured as a case study or success story

While this list is pretty extensive, this isn’t nearly all of the different ways you can market your website and get your name out there. All you need to do is get thinking, get creative, and get moving!

Just Remember: DO NOT try to implement a whole bunch of the marketing strategies listed above at the same time – that’s a recipe for overwhelm and burnout!

Instead pick one or two you know you can commit to and get started. Give yourself time to find your groove, get comfortable with the skills, and make them a habit. Then add another marketing strategy, find your groove, get comfortable, make it a habit, and repeat.

Marketing isn’t a single event, it’s an ongoing process. It’s not a sprint, it’s a marathon. You’ve got to get started and keep going. So if you need to, start small and take baby steps – you can always add more marketing strategies to the mix later.

Due to the brand equity and brand recognition Lisa had already built around her business, she was keeping her business name the same but shifting the focus from pure Virtual Assistance to Business Stress Relief and Relaxation consulting with a focus on creativity and art. This shift would allow Lisa to meld her artistic talents with her business!

Bourn Creative created a completely new look and feel for Escape The Pace, including a new logo, color palette, and typography, which we pulled through to a full stationery package.

When the brand redesign was complete, we got started on designing a custom WordPress theme for Escape The Pace and the 3D information product graphics for her new irresistible free offer that will help her build her list.

I love the green and turquoise color palette of Lisa’s new brand. It really pops on the white page and makes the headlines and subheadlines easy to read.

Here’s what Lisa Rickwood of Escape The Pace had to say about working with Bourn Creative on her logo design and WordPress website design projects: