Fear Based Business Decisions

October 31, 2009 by Jennifer Bourn | No Comments

making business decisions based on fearWow! I can’t even begin to describe this week. I had some serious personal and business commitment collisions and it was absolutely fantastic and super stressful all at the same time. In fact, sometimes it seemed like I was on a roller coaster.

The week before I leave town for a conference or vacation is always like this. Professionally, I am wrapping up as many open projects as possible or working to get them to a place where we can continue moving forward while I am away, and more than likely I am pulling an all-nighter or two. Personally I am running all sorts of last minute errands. This week was compounded even more with school fundraisers and Halloween activities.

All this craziness got me thinking about how often we over commit ourselves in business because of fear.

It may be fear of losing a potential new client, fear of not making as much money, fear of rejection, or even fear of making someone mad.

When operating from a place of fear, we often commit to too many things, or things that aren’t necessarily a good fit for us or our business. We also tend to ignore the big picture effects and focus only on the immediate results. In the long run, this not only raises our stress levels, but it hurts our businesses too.

So remember, when adding things to your to-do list and committing to new projects, events, or tasks, look ahead at your schedule and workload and evaluate the immediate results and the long term effects it will have on you and your business.

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    About the Authors: Jennifer and Brian Bourn owners of Bourn Creative, a Sacramento web design company, help established businesses build beautiful, feature-rich, custom WordPress websites and blogs, design powerful, personal brands, and help their clients learn to leverage their website and blog to attract more clients than they ever thought possible.


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