My clients ask me all the time which events I am attending for the year and inevitably, the very next question I always get asked is why I am going.

The very first event I registered for this year was Fabienne Fredrickson’s Marketing and Mindset Breakthrough Workshop (MMBW). Yes, I totally registered so early to increase my expenses at the tail end of 2009.

But seriously, I also registered for Fabienne’s MMBW because several of my friends attended the event last year and came back raving about the valuable content and how easy it was to understand. But more important, I heard how they were able to learn tips and tricks to help them shift their mindset to play a bigger game and take bigger leaps toward their goals and dreams.

I registered for Fabienne Fredrickson’s MMBW to:

Connect with other online entrepreneurs.
Live events and conferences are a great way to stay in touch with your social networking contacts, friends, fans, and followers and hang out with them in person. It is also a way to meet new like-minded people who could be strategic partners, joint venture partners, clients, friends, mentors, and more. You never know when your next important life-changing relationship will be born and the more you get out there and attend events, the more likely it will happen sooner than later.

Experience a different perspective on marketing.
If you have spent any time at all perusing the Bourn Creative website, you can see that I’ve got branding, web design, optimization, and all different types of online marketing in my bag of tricks. I am really looking forward to experiencing Fabienne’s approach to marketing and client attraction. I know that I will come away with some great nuggets of valuable information in those areas. I also look forward to learning marketing from another expert. I don’t care who you are. NO ONE KNOWS EVERYTHING. And, no one teaches it the same way or with the same perception and background experiences.

In fact, if you ever meet a marketing expert that knows everything and has nothing else to learn, RUN!

To work on my mindset.
This is difficult for me to admit in such a public setting, but my mindset is the area I struggle with the most. My family, friends, and client always tell me how amazing I am and love to remind me of the vast knowledge I carry around in my head. My coach Kelly O’Neil asked me on a recent call what my biggest challenge is. When I replied “getting prospects to see the immense value and level of service Bourn Creative provide,” she almost laughed and replied with, “Well have you told them all you bring to the table and what they get when they work with you?”

That answer would be a resounding, No. Part of it is because I hugely take for granted the breadth and depth of knowledge I have, and part of it is more personal. I do have to admit that I am working on my mindset each and every day and I have an amazing set of supporters that are constantly their reminding me of my greatness. I am really looking forward to working with my coach Kelly O’Neil this year to stomp on my mindset issues, and to attend Fabienne’s MMBW in April to help accelerate the process.

If you’ll be attending Fabienne Fredrickson’s Marketing and Mindset Breakthrough Workshop (MMBW) in April, let me know! Leave me a comment or connect with me on Facebook or Twitter… I’d love to support you too!