End Email Newsletter Writer’s Block

January 25, 2010 by Jennifer Bourn | No Comments

Break Writers BlockOften I hear stories of my friends, business peers and networking acquaintances sitting in front of their computer with Email Newsletter Writers’ Block. They just can’t seem to think of anything to write, don’t like feeling pressured to write something fabulous, and secretly hate email marketing because they don’t want to be a copywriter.

So, what do they do? They put it off and procrastinate.

Soon, it has been weeks, or sometimes even months and nothing has been sent out to their list. No announcements. No marketing. No helpful tips or information.

Unfortunately, their list of warm leads is growing colder by the minute!

Here is a quick list of email newsletter topics or content ideas that you can use to help put an end to writers’ block:

  • Write an article
  • Publish a reader/member’s article
  • Publish a strategic partner’s article
  • Publish a joint venture partner’s article
  • Comment on current events
  • Opinion on news
  • Product announcements
  • Services announcements
  • New hire announcements
  • Calendar of events
  • Coupons or special offers
  • Surveys or polls
  • Statistics
  • Dos and don’ts
  • Lists (big list of … or top 10 …)
  • Recipes (not just food)
  • Resources
  • Tips, tricks, tactics
  • Poems
  • Contests
  • Frequently asked question
  • Personal note or story
  • Recent blog posts
  • Quotes
  • Stories
  • Testimonials
  • Comics
  • Advertisements
  • Quizzes, games, and riddles
  • Photos
  • Recommendations
  • Letters to the editor
  • Product reviews
  • Book reviews
  • Graphs, charts, tables
  • Special announcements
  • Bios
  • Client or member profile
  • Press releases
  • Upcoming events

Adding an email newsletter and email marketing to your marketing strategy should be a stress-free task. If you don’t enjoy writing and implementing your ezine each week or each month, consider delegating or outsourcing your email newsletter. Copywriters and virtual assistants can handle various parts of your email marketing implementation, or you can outsource your email newsletter headache to the expert team here at Bourn Creative.

Whether you need a turn-key solution, including copywriting, design, programming, and implementation, or you just want someone else to format your content in your template, Bourn Creative is the perfect partner to add to your team! Contact us today to learn more.

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    About the Authors: Jennifer and Brian Bourn owners of Bourn Creative, a Sacramento web design company, help established businesses build beautiful, feature-rich, custom WordPress websites and blogs, design powerful, personal brands, and help their clients learn to leverage their website and blog to attract more clients than they ever thought possible.


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