Articles on How to Get Clients and Retain Clients

If you own a service-based business, you know that a huge part of growing a successful business is consistently attracting (and closing) new clients.

But you don't want to just any old client  you want ideal, high-paying, perfect-fit, ideal clients who appreciate what you do, and are ready and willing to pay you what you're worth. You want clients who not only get you excited to get up in the morning, but fuel your creative energy and passion.

Below you'll find articles on client attraction, including topics like:

  • How to get high-paying clients who are wiling to pay you what you're worth
  • Strategies for your brand, your website, and your marketing to make it a complete no-brainer for your prospects to say YES!
  • How to create a full pipeline of ideal clients who are excited to work with you
  • Tips to build a powerful, profitable reputation that is remembered, respected, and referred
  • How to differentiate yourself and position yourself as the ONLY choice, instead of just another choice
  • What you need to do to finally stop chasing clients forever, and get them to chase you

Adding Google Authorship To Your WordPress Site

March 1, 2013 | By | 29 Comments

(AKA: Getting Your Photo To Show Up In The Google Search Results)

Google Search Results Page Showing Author Photo

Facial recognition is a powerful marketing tool and authors, business owners, and bloggers alike are taking advantage of it.

When searching Google, you have more than likely noticed that photos are now appearing next to some of the listed search results on the search engine results pages — and you may have even been influenced by those photos when deciding which link to click.

Getting YOUR Photo to Show Up

Adding your photo to Google’s search results can easily be accomplished in a few different ways with a WordPress site. In fact, the process is nearly identical using three of our favorite WordPress tools:

Learn How to get your photo to show up next to your pages and posts in the Google search results

Filed Under: Blogging & Blog Strategy, Client Attraction, Marketing Tips & Marketing Strategy, Search Engine Optimization, Website Design Tips & Strategy, WordPress Tips & Resources | Tagged With: , , , , , ,

6 Smart Marketing Tips to Increase Your Networking Results

January 31, 2013 | By | 14 Comments

Networking tips to maximize small business marketing successNetworking is how I built my business. Networking got me to where I am today (along with A LOT of hard work). Networking taught me the right way to do business, how to speak about my business, and how I wanted to show up.

I started my business when I was 25 years old. I had no idea what I was doing and when I walked into my very first networking event packed with professional business women, I was so nervous and scared! Joining networking groups helped me grow up as a business owner and grow my business. It has also yielded some of the strongest relationships I still have today.

But there are things you need to know and understand to be successful at networking — and there are definitely wrong ways to network.

Here are six tips I have learned over the years that have helped me maximize my networking results and my marketing at networking events:

Learn My Marketing Tips to Increase Your Networking Results

Filed Under: Business & Entrepreneurship, Client Attraction, Marketing Tips & Marketing Strategy, Social Media & Social Networking | Tagged With: , , ,

8 Marketing Tips to Help You Get More Clients

January 29, 2013 | By | 32 Comments

Marketing Tips to Help You Get More ClientsStart up businesses need clients — any clients. Mid-level businesses need more clients and more money. Established, successful businesses need fewer, better, higher-paying clients.

But how does a business owner go about getting clients? How do you get your first client? How do you get more clients? How do you get better clients?

If getting clients were easy, marketers would be out of business!

There is a lot of fluff online about client attraction — some people think it’s magic. That you can just sit there and wish for clients and that they will appear. Or that by putting out the right energy, miraculously you’ll attract clients who will come find you.

But seriously, it doesn’t work like that. You have to work to get clients. Client attraction is just a special phrase that refers to the strategies business owners use to get more clients.

So to help you with your client needs, here are 8 marketing tips to help you attract the clients you need:

Learn 8 Marketing Tips to Help You Get More Clients

Filed Under: Business & Entrepreneurship, Client Attraction, Marketing Tips & Marketing Strategy | Tagged With: , , , ,

Marketing Tips to Position You As An Expert

January 24, 2013 | By | 33 Comments

Marketing tips to position you as an expertThese days everyone wants to be an expert. Heck, everyone thinks they are an expert.

I even think some people just wake up and decide to call themselves an expert out of the blue just because they can.

But what about those who want to become a true expert, a real expert, a respected expert?

How to they become known as an expert? How to they get other people to say they are an expert and endorse them — instead of them saying it about themselves?

Get Marketing Tips to Position You As An Expert

Filed Under: Brand Design & Brand Strategy, Business & Entrepreneurship, Client Attraction, Social Media & Social Networking | Tagged With: , , , ,

4 More Marketing Tips to Build a Referral Based Business

January 17, 2013 | By | 18 Comments

Marketing tips to get more referralsRecently I wrote the post 5 Marketing Tips to Build a Referral Based Business, covering some of the lessons I have learned by building a successful referral based business.

And as I was formatting the post, I came up with even more marketing tips to help you build a referral based business too — Four more tips to be exact.

These tips focus more on communicating with your referral partners and/or affiliates, rewarding people who refer new business to you, and even some things to watch out for when working with referral clients. Hope you enjoy!

Learn 4 More Marketing Tips to Build a Referral Based Business

Filed Under: Business & Entrepreneurship, Client Attraction, Marketing Tips & Marketing Strategy | Tagged With: , , , , ,

5 Marketing Tips to Build a Referral Based Business

January 15, 2013 | By | 24 Comments

Referral Based Business Marketing TipsBourn Creative is an almost 100% referral based company.

What does that mean? It means most of our new clients and leads come from others telling their friends, family and colleagues about us and suggesting they hire us.

Our most lucrative clients — and frankly our favorite clients — have been the results of someone else’s referral.

Imagine how different your life and your business would be if your phone rang every day, and your inbox had messages in it everyday from people who want to work with you because their friend recommended you? Awesome right!

Imagine how much less stress there would be over marketing? What a relief!

Get 5 marketing tips to build a successful referral based business

Filed Under: Business & Entrepreneurship, Client Attraction, Marketing Tips & Marketing Strategy | Tagged With: , , , , ,

5 Marketing Tips for Successful Follow Up

January 11, 2013 | By | 15 Comments

Marketing tips to help fix your follow upStudies show about 40-50% of all inbound sales leads are never followed up. Dang! That’s a doozy isn’t it!

So many started conversations, potential business deals, opportunities to help and give left hanging. So many sales conversations down the drain. So many lost possibilities … all because of follow up failure.

Yes you’re busy, but you should never be too busy to follow up with those you have connected with and met. You should never be too busy to keep a sales conversation going. And you should never be too busy to make good on a promise you made.

Follow up is important — it’s your opportunity to build on your first impression and create a lasting impression, to show the other person you do care and you can be counted on, and to add value to your growing relationship.

Get 5 marketing tips to help you fix your follow up

Filed Under: Client Attraction, Email Marketing & List Building, Marketing Tips & Marketing Strategy | Tagged With: , , ,

5 Marketing Tips on Communicating With an Ideal Client

January 8, 2013 | By | 20 Comments

Target Marketing Marketing TipsDefining your ideal client is the first step to generating quality, qualified leads with your marketing.

The second step is to communicate with your ideal clients effectively — and about your ideal clients effectively.

It’s very difficult for consumers to refer their friends, family, and colleagues to you and your business if they aren’t sure who you serve or what exactly you specialize in. Likewise, it’s difficult for them to see if they are a great fit for your product, program and service.

If you want to succeed in business, you must communicate who you serve, what you do, and how you can help them in a simple, easy to understand, clear way.

Learn 5 marketing tips to help you communicate to and about your ideal client

Filed Under: Business & Entrepreneurship, Client Attraction, Marketing Tips & Marketing Strategy | Tagged With: , , , ,

Marketing Tips For Small Businesses On Profiling an Ideal Client

December 8, 2012 | By | 12 Comments

Profiling An Ideal ClientTalk to any successful business owner who knows their ideal client and they will tell you that defining their ideal client profile is the best thing they could have done.

Trying to market to everyone, to create a message that resonates with everyone, to connect with everyone is not only extremely difficult, it is exhausting and ineffective.

But marketing to a specific group of people who share the same common traits, crafting a message just for them, and connecting with them at the events and places they frequent is much easier, more effective because your desired reach is smaller.

Here are 8 marketing tips for small businesses on identifying ideal clients:

Get 8 Tips for Profiling Your Ideal Client

Filed Under: Client Attraction, Marketing Tips & Marketing Strategy | Tagged With: , ,

Transform Your Sales Results By Changing Your Mindset

November 28, 2012 | By | 12 Comments

Debbie DelgadoIn my last post, I shared you you some of the lessons and insights on How to Be Famous in Your Niche Market that Joy Chudacoff shared during her presentation at the Today’s Innovative Woman SUCCESS! Summit.

Today I want to share some brilliance from another speaker — Debbie Delgado whose presentation Transform Your Sales Results By Changing Your Mindset got the audience thinking …

Debbie Delgado spoke about making more sales in your business and dealing with the truth about what’s going on in your business. She shared some steps you need to take to start increasing the sales in your business right away and the first few stuck with me in a big way.

Get your own needs met first so you can be of true service in your business

Debbie’s not talking about your self-care needs, but your need to be liked, your need to be accepted, and your need to feel good about yourself.

Those needs must be met before you enter a sales conversation with a person you want to help. Otherwise you’ll hold yourself back in the conversation and stop yourself from being of true service to the other person because you’re more worried about whether they like you, whether they accept you, and whether they make you feel good about yourself.

Get Tips From Debbie Delgado to Close More Sales

Filed Under: Client Attraction | Tagged With: , , ,