It takes an enormous amount of time, effort, perseverance, determination, consistency, and action to build a strong and powerful brand … But it only takes one negative brand experience to undermine your credibility and sabotage your success in the eyes of your ideal clients and customers.
Here are 8 branding tips to help you avoid the most common brand mistakes small business make:
Branding Tip 1: Stick to Your Brand Fonts
Don’t use gimmicky, cheesy fonts to be “different” and stand out from the crowd. Using fonts with “wow” and “pop” aren’t going help your brand, neither is changing your fonts in each piece of marketing material! Too many fonts, cheesy fonts, or constantly changing fonts will give your brand an amateur and unprofessional feel. Stick to your official brand fonts to build credibility and promote your professionalism, and maybe every once is a while add in one unique font for a special use case. (NOTE: The same rule applies to your brand colors!)
Recently we launched a brand new custom WordPress website for 
These days everyone wants to be an expert. Heck, everyone thinks they are an expert. 
In the book, Think and Grow Rich, Napoleon Hill shares a story about Henry Ford charging a company a large sum of money (for the times) to solve a problem the company had been struggling to untangle. Ford completed the task quickly, received his payment, and then proceeded — immediately — to share his solution.
Have you ever wondered, How does he/she do it? How does he get so many clients? How does she show up everywhere?”
This weekend kicked off T-Ball for my 5 year-old Carter. He looked so cute in his baseball gear! Brian’s coaching the team and I’m the team parent (of course).
Freedom…
This past week put both Brian and I on overload. We were not only in catch-up mode from my Arizona trip for Ali Brown’s Millionaire Protege Club retreat, but also three of our biggest clients all needed giant projects done all at the same time!