How To Design A Website Header (And What Should Go In It)

Learn How to Design An Effective Website Header And What Should Be In a Website Header

A website header is the area is one of the most valuable areas of your website. It runs across the top of the page and appears on every page of your website, except on sales or landing pages templates that have it removed.

The purpose of your website header is to promote your brand and make your site instantly recognizable to those who are already familiar with you

For many businesses, the header is the perfect place to efficiently and effectively convey exactly what your site is about and what your business does.

Learn What Should Be In Your Website Header

How to Create A Highly Effective Website Home Page

What Content to Include On a Website Home Page

While many visitors may enter your website for the first time through a blog post, your Home page is the virtual front door of your website and the main door into your site for the rest of the world. When someone visits your site directly through your main URL, your Home page is the first page of your website they will see.

The Home page represents the very first opportunity you have to make an impression. So visitors need to be able to quickly figure out — in just a few seconds — if they are in the right place, and if your site is what they have been looking for.

Defining the purpose of your website, and in turn the purpose of your Home page is the first step in creating a strategy that will attract your ideal clients and customers to your website.

Get Tips to Create an Effective Website Home Page

Leaders In The Trenches

Leaders In The Trenches With Gene Hammett

One of my favorite things is speaking, and one of the best ways to do that without traveling to an event is do do interviews and guest talks on podcasts, radio shows, and teleseminars.

Recently I was asked to give a interview for Gene Hammett’s podcast, Leaders In The Trenches.

Gene is a business coach who works with high-achieving leaders in small businesses who want to lead with confidence and achieve true financial freedom. As the Managing Director of Core Elevation, Inc., Gene helps leaders transform from stagnate, stressed and struggling to thriving, growing, and loving their work. On his podcast, he interviews business owners and leaders about their business — about getting started, building it, growing it, about marketing and selling, and strategies for success.

Learn More About Jen’s Leaders In The Trenches Podcast Interview

Simple But Effective Copywriting Tips For Email Marketing

Email Marketing Copywriting

Like the email subject line, the copywriting in your email is also an important part of the your email marketing success — and the approach needs to be personal.

When you’re writing for email (and most types of marketing for that matter), you’re not writing to a general audience, to a big group, to just anyone — you’re writing to one person, to one subscriber that has a connection to you.

Think of your email copywriting as creating a conversation between you and a single subscriber

You want them to read your email and feel like you are speaking right to them. Like they matter. Like they know you and you know them.

There are three factors you need to take into account in your email copywriting:

Get Email Marketing Copywriting Tips

Finally Get It Done

Finally Get It Done Live Workshop With Carrie Greene

Do you procrastinate? I know I do. But I don’t feel too bad, because I do my best work under pressure — and it forces me to be focused and to not waste time.

97% of the population also procrastinates

Usually it’s no big deal. You grab the present on the way to the party, you grab a quick sandwich and eat it in the car, you have overnight or same shipping available. Groceries can be delivered.

Personally, procrastination doesn’t matter much because things still get done. There’s more stress, but they still get done. Professionally, that’s a whole different story.

The problem with procrastination in business

For entrepreneurs procrastination causes serious problems. It causes you to focus on only what must be done immediately and not necessarily the best thing to get done. As a result, the easiest projects to put off tend to be the ones that are most likely to move our businesses forward — our own projects.

Join Me To Finally Get Things Done

11 Email Marketing WORST Practices

Email Marketing Worst Practices

Let’s talk about email marketing worst practices

When it comes to email marketing, if you do it right, you’ll experience great success, you’ll create strong relationships, build a loyal and responsive list, gain more visibility, and attract more new opportunities. Plus, you’ll see an increase in sales conversions.

But if you decide to use some of the email marketing worst practices — those frowned upon by savvy business owners, consumers, internet service providers, email marketing service providers, and the government — you might as well not even bother. It’ll do you more harm than good.

Learn The 11 Worst Email Marketing Practices You Must Avoid

Retain Email Subscribers and Create Loyal Readers & Raving Fans

Retain Email Subscribers and Build a Loyal List

Getting consumers on your list is only the first step.

Your opt-in box, free gift or ethical bribe, list building efforts, website traffic generation — it’s all focused on getting people onto your email list so you can stay in touch with them and continue to market to them by email with permission.

But what happens after the conversion from consumer to subscriber? What happens AFTER they join your list and become a subscriber and member of your community?

  • Once you have gained a subscriber, your goals shift from acquiring to retaining.
  • Your main focus once a consumer joins your list to keep them on your list and keep them engaged with your business and brand.
  • You captured their attention and gained their trust once already when they were compelled to opt-in, and now you need to keep it up — keep them interested, keep them engaged, keep them wanting and even looking forward to hearing from you.

Get Tips & Ideas To Retain Email Subscribers

Make Opting-In A No Brainer For Ideal Clients and Prospects

Make Your Opt-In Offer a No Brainer

Building an email list isn’t easy. The idea that just throwing an opt-in up on your website with a free gift — any old free gift — will create a giant list of ready-to-buy email subscribers IS A MYTH. Putting in a little effort for a few hours and then raking in 6-figures based on set-it and forget-it sales pitch isn’t going to work.

Successful Email Marketing Requires You To Build A Strong Marketing List

Successful email marketing comes from constant effort, hard work, and providing amazing value — such amazing value that you think you really should be charging for what you’re giving people, and even consider turning this into a paid offer and using something else as your opt-in free gift.

Here are 10 ethical (and highly effective) tips on how to build a great email marketing list:

Get 10 Simple Tips To Improve Your Email Marketing Opt-In