Recently, Brian and I were honored to speak to graphic design and web design students at the Art Institute of California, Sacramento.
After bumping into my friend Bill Mead, their Director of Design at WordCamp San Francisco and chatting about what we’ve been up to, we both agreed that sharing a case study of our rebrand with students would provide them with a unique behind-the-scenes look of a redesign.
Designing from scratch is an entirely different beast, than redesigning an existing brand with reputation equity, perception equity, and SEO equity, as well as years of existing content and analytics data. With that in mind, we agreed that rather than another how-to talk, we’d focus on the thinking behind the work.
In this presentation — focused on the thinking behind our website redesign — Brian and I shared: