How to Optimize Blog Posts For Maximum Results And Visibility

On Page Optimization To Get Better Results From Blogging

Every time I speak to a group or organization at about blogging for business, I share the same simple, but often eye-opening statements:

  • Every time a new blog post is published, a new searchable URL is added to your website
  • Publishing a new blog post just once each week for a year, will add 52 new searchable URLs to your website
  • That action creates 52 new ways people can find you online — that’s 52 new chances you have to appear in the search engines results when someone is looking for what you do

If audience members were skeptical about blogging before, they usually then agree that it’s worth their time to take a second look about how blogging for business could help grow their business.

The Problem With Blogging For Business

I speak to a lot of people who think blogging for business is a waste of time, ether because they tried it and it didn’t work, or someone else told them that they tried it and it didn’t work.

Learn How To Optimize Your Blog Posts For Maximum Results

What is the Genesis Framework? (And Other Genesis FAQs)

Hands Raised To Ask Questions About The Genesis Framework

As Genesis recommended developers, we get asked a lot of questions about the Genesis Framework and Genesis themes — and it seems like there is some confusion about what it is, how it works, what you can do with it, and more.

We work with Genesis every day and all of our custom WordPress sites are powered by Genesis. We’re proud StudioPress affiliates too. So to help clarify a few things, I’ve gathered together this list of our most frequently asked questions about the Genesis Framework.

If you have any Genesis Framework or Genesis theme questions that I don’t address in this post (other than how to write code — we charge for that), feel free to ask in the comments below!

Now let’s get on to the questions …

Check Out Our Genesis Framework Q&A

WP Unicorn Project: Content Strategy With Jennifer Bourn

WP Unicorn Project Episode13 with Jennifer Bourn

One of my favorite things to do is talk shop — to talk about business, design strategy, marketing, getting clients, content, blogging, WordPress — and recently I got to do it again with Suzette Franck and Natalie MacLees on Media Temple’s WordPress Hangout, WP Unicorn Project.

I originally met both of these incredibly smart women at Word Camp Las Vegas. We stayed in touch through Twitter and I connected with Suzette again at WordCamp Phoenix.

Suzette Franck is Media Temple’s WordPress Evangelist and she travels to and speaks at a lot of WordCamps around the country. Natalie MacLees owns Purple Pen Productions, is organizer for WordCamp LA, and is a published author, working on the second edition of her book jQuery for Designers.

Now, about that hangout …

Check Out The Episode And What We Talk About

Why Keywords Still Matter In SEO

Keywords As Part Of An SEO Strategy

You may have heard that while the keyword meta tag used to be super effective and highly regarded, nowadays pretty much all search engines don’t even give the keyword meta tag another thought! A lot of websites, even some top authority sites don’t even bother to use the meta keywords tag anymore for this exact reason.

But why did it come to this? Why has the keyword meta tag lost its luster?

Because of keyword abuse (also known as keyword spam). Website owners were stuffing keywords into this meta tag like crazy, sometimes even repeating the same ones over and over, thinking that it would make the page more relevant for that specific keyword.

Many sites even stuffed keywords into the web page keyword meta tag that didn’t have anything to do with the actual page content. It got out of control and soon the keyword meta tag was no longer a viable way to assess what a web page or blog post was really about.

Learn Why Keywords Still Matter And How To Use Them In SEO

Writing an Effective Meta Description

Write great meta descriptions to increase traffic from organic search

Believe it or not, now you almost have all the basics of natural, organic search engine optimization at your fingertips! I’ve covered how to optimize content, optimize images, and optimize links. We’ve explained what HTML page titles and meta descriptions are, and how to use page titles for SEO — and today, I’m covering how to use meta descriptions for SEO.

Writing a simple, effective, compelling meta description is no harder than writing a simple, compelling, effective sentence or call to action. In fact, your meta description, at the most basic level, is a just short summary of what your web page or blog post is about.

Like your HTML page title, your meta description is very important in attracting new visitors to your website from organic search. Often, but not always, the description shown by the search engines for your web page or blog post is the HTML meta description you write.

So when someone is viewing a list of web pages in a search engine results page (SERP), they scan the list, quickly reading the descriptions for each listing. They then decide which results are closest to what they are looking for or which are the most interesting — and those links are the links they click.

Needless to say, a well-written, compelling, unique description written for every web page or blog post, can help persuade people to visit your site and increase click-throughs from search.

Get Tips on Writing and Effective Meta Description

Writing an Effective HTML Page Title

Optimizing page titles

Yesterday I shared with you the importance of your page titles and meta descriptions and showed you some of the ways they are used. Today we’re going to focus on page titles and get into the nitty-gritty that makes them so powerful.

Creating powerful, client-attracting titles for each of your pages and posts is a low effort, high-impact search engine optimization strategy — as long as you use them the right way — and not a spammy way.

Get Tips On How To Write An Effective Page Title

What Is An HTML Page Title And Meta Description?

What are HTML page titles and meta descriptions

Now that you know how to optimize your content, optimize images, and optimize links, it’s time to tackle your HTML page titles and HTML meta descriptions — two often forgotten, but powerful tools for optimizing your web pages and blog posts.

To get started, let’s take a look at what a page title and meta description look like in HTML:

Sample Of What The Page Title and Meta Description Look Like In HTML

As you can see, they aren’t used on your actual web pages and blog posts for your visitors to see. Instead these optimization tools are used in the HTML of your web pages and posts because they are meant for the search engines.

Most experts agree that HTML page titles are a very important optimization tool, with meta descriptions coming in a close second because the results listings in search engines are, at the most basic level, just lists of titles and descriptions of websites that match the searcher’s query. They will then review the listing of results, read (or skim) over the titles and descriptions, and THEN decide which links to click.

Learn More About HTML Titles And Meta Descriptions

WordCamp Seattle 2014 Recap

WordCamp Seattle 2014

This past weekend Brian and I traveled to Seattle for WordCamp Seattle and we stayed a little extra to see the sights and explore the city on foot!

Thank Yous All Around!

First, I just want to give a huge round of applause for all of the WordCamp Seattle organizers and volunteers. This non-profit, completely volunteer event of almost 700 people was incredibly well run, smooth, and organized — and as a speaker, I felt supported and really appreciated the hands-on friendliness of everyone involved.

Second, I want to say thanks for drinks all day long (no dehydration!), a diverse lunch menu, including vegan and gluten-free options, and delicious goodies at the after party (those vegetarian sandwiches were awesome)!

And third, a big thank you goes out to ALL of the WordCamp Seattle sponsors, including University of Washington for a gorgeous venue.

Learn More About WordCamp Seattle & My Panel on SEO

How to Optimize Links For Improved SEO

How to Optimize Links for Search Engine Optimization - SEO

I know there are a lot of different strategies that go into optimizing websites and I love all the little details and opportunities to optimize the content we work so hard to produce.

So far, I’ve shared how to optimize content and how to optimize your images, and today I am going to share with you how to optimize your links.

Optimizing website links is probably one of the simplest strategies you can implement because, there aren’t a lot of options!

I’ll bet you didn’t realize that when it comes to optimizing links on your website for search engines, you’re actually doing your website visitors a favor too. You see, people and search engine bots move through the internet in the same way, through links. So, by optimizing links, you are creating links that are more descriptive and helpful to your visitors, and more descriptive and helpful for the search engines.

Just think of web links like roads connecting pages (destinations) all over the internet — and when you optimize the road, it’s like adding signage that tells people and search bots about the destinations and where to click to reach them.

Similarly, when you add internal links — links to other pages on your own website — you are helping search engines and people discover more of the content on your own website that you have worked hard to create.

Learn How Link Optimization Works & Get Examples

How to Optimize Images For SEO

How to optimize images for search engine optimization

In my last post, I shared what you should and should not do when it comes to optimizing website content. Today let’s focus on how to optimize website images and photos — it’s actually pretty simple.

At Bourn Creative, we highly recommend that you leverage every free and simple way to boost your website’s SEO and the chances your website has to show up in the search engine page listings when someone is searching for your target keywords and key phrases. One part of that is learning to optimize images for web.

Look at these two images — while they look exactly the same, only one of the images is optimized for search engine optimization.

An Unoptimized Image

DSC_0245

An Optimized Image

View of Lake Tahoe From Shoreline Near Tahoe City Campground

Visually, an un-optimized image and an optimized image look exactly the same. But, if you look at the HTML behind the above images, they look drastically different.

There are four different ways you can optimize an image or photo for SEO:

Learn How to Optimize Images for Search Engine Optimization