How to Build Your Brand With Social Media | Part 2
This is part two of the Small Business Branding for Social Media series. Read the first post in the series Part 1: How to Build Your Brand With Social Media.
The steps you take to define your brand are the same steps you need to take to market your business and build your brand online using social media.
For entrepreneurs, speakers, authors, information marketers, and business owners who already have their brand established and defined, social media is a critical tool to add to your marketing strategy.
Posted in Social Networking | 1 Comment »
Joining the Domain-A-Holics Club?
Ok. So I admit it. I don’t know if such a thing even exists, but my friends often tease me about being a card-carrying member of the Domain-A-Holics Club!
I actually own less than 300 domain names and I don’t think I own that many. I have one client with more than 700 domains, and another with more than 1,000 domain names. And, I know there are a lot of others in the Internet business world in the same boat!
Posted in Business Building | 1 Comment »
Increase Marketing Results by Investing in Your First Impression
When a consumer visits your website you only have a few seconds to capture attention and interest. If your website fails to hook them and they leave your website, they may never come back! This could potentially cause you to loose prospects, lose customers, and lose profits.
Here are five things to remember when creating or upgrading your business website to make sure you present your business professionally and credibly, and make a great first impression:
- Just as you need to dress appropriately for a business meeting and put your best foot forward, your business website needs to also put its best foot forward with a clean, polished, professional appearance.
How to Build Your Brand With Social Media | Part 1
This is the first post in a series of posts about how to build your small business brand using social media. You can read the second post Small Business Social Media Branding Tips.
Social media is an increasingly popular way for individuals and businesses to build brand equity and brand strength. With more and more businesses turning to social media to marketing their products, services, and programs, it is imperitive that you dedicate the time to not only present your brand consistently across all media platforms, but that you actively protect your brand.
The first thing you need to do is secure your social media brand by registering your name and business name, where appropriate, on all of the different social media sites you will be using.
Posted in Social Networking | 1 Comment »
Three Parts of a Good Small Business Logo Design
Your small business brand is made up of three branding elements:
- The written brand
- The spoken brand
- The visual brand
As you can see a brand is so much more than a single logo design. The visual portion of the brand is the most well known and is made up of the brand logo design and support marketing materials such as business cards, letterhead, brochures, email newsletters, websites, blogs, and more!
The key to and starting point for all of your marketing materials design is the brand logo. A small business brand logo is made up of three different parts:
Posted in Branding | 1 Comment »
Blogging For Business: 8 Ways You Can Build a Better Business Blog
There are so many people out there in the “Wannabe” Internet Entrepreneur world that think that just because you have a blog, you’re immediately going to be a total rock star with thousands of people flocking to your blog to leave you tons of comments and subscribing left and right.
But here’s the problem… That’s not true. You have to work to get your blog noticed and to get in front of your target market. And you have to consistently publish great work to get visitors to come back again and again!
Here are eight ways you can build a better business blog and make blogging for business payoff sooner, rather than later:
Posted in Blogging | 2 Comments »
Shaking The Business Up and Making Changes
We’re shaking things up over here at Bourn Creative! With Brian stepping in as CEO and Operations Manager and the addition of two new team members, Bourn Creative isn’t just about me and my expertise anymore!
We’re updating and upgrading all of our materials and will continue to do so over the next few months as we continue to build the business not only around our clients’ needs, requests, and desires, but around our growing team’s amazing talents and expertise!
Posted in What's Up With Jen | No Comments »
Increase Brand Visibility with Google Local Business Center
Bourn Creative’s network of contacts, partners, affiliates, and clients extends throughout the United States and around the world, and thanks to today’s internet technology we are able to serve clients that we have never actually met in person.
With that said, we still conduct a large portion of our business services with clients that live within 2 hours of our office. Our website also receives the highest volume of traffic from cities within the same radius.
That means local search and search engine optimization for local search results is important to online business success.
Posted in Branding | 4 Comments »
Hiring a Business Coach? Do Your Homework!
If you’re an entrepreneur, chances are that you have either hired a coach yourself, or known someone that has hired a coach.
There are life coaches, business coaches, marketing coaches, spiritual coaches, nutrition coaches… basically if someone else can improve in an area, it seems as if there is a coach for it.
I have hired bad coaches and good coaches. I’m working with two good ones right now.
Bad Coaches = Bad Investment
Posted in Business Building | No Comments »
SEO TIPS: 5 Business Website Must Haves When it Comes to Optimization
Search engine optimization or SEO is one of the top three most important components of your business website success. You can read about the other two components of successful business websites, good design and quality content, in the blog post Search Engine Optimization: The Two Most Important Things Your Website Needs.
The web design, website content, and SEO make up a trifecta of search engine results page power.
Search engine optimization is a process not a single event. With that fact in mind, your search engine optimization or SEO efforts should begin before the design and content development of your website and continue for the life of your website.
Posted in Search Engine Optimization | 1 Comment »
Tracking Followers, Friends and Contacts Doesn’t Matter: 4 Tips to Help Your Network
I want to share a little secret with you…
When it comes to social media, it doesn’t matter how many LinkedIn contacts, Facebook friends, or Twitter followers you have in your network.
In fact, guess what? No one really cares!
What does matter, and what people do care about is the value you add to your network and how you contribute to the communities you are a part of.
Posted in Social Networking | 2 Comments »
When Anchor Text Fails: Simple Solutions to Better Business Websites
If you have a link anywhere on your website that says nothing more than “click here,” this post is written especially for you.
This about this, what information of value does the link “click here” provide your visitor?
The answer is ZERO value. The words “click here” mean nothing to the reader and are basically useless. The only thing the “click here” link tells the reader is that they can click the link to go to another web page.
Instead your link should use keywords or key phrases that give the reader a hint of what information they will find or access when they click the link. You can learn more by reading the post Using Links for Search Engine Optimization.
Posted in Search Engine Optimization, Website Design | No Comments »