Better Landing Page Results: 3 Tips to Convert More Prospects into Customers

Here are three quick tips to improve your landing page and help you convert more prospects into customers:

1. Know Your Target Market

Don’t just throw up a landing page and hope the right people see it and like what you have to say. You need to spend some time doing research on your target market. Find out what they want, what they need, what problems they have that you can solve, and what would make their life easier, etc. Look at what your ideal client’s income is, where they live, what their hobbies are, what they dream about, what values they hold, and where they shop, etc.

Once you know the answers to these questions and you truly understand your ideal customer, you can tailor your landing page design and content to speak directly to them. By focusing in on your target market, you have more power and impact on creating interest, evoking emotion, and compelling action.

2. Focus on the Desired Action

Your landing page is not your home page, don’t treat it like one. Remember, your landing page has a purpose and it shouldn’t be to promote 5 different products and a bunch of different services. You do not want your visitors to leave your landing page to browse your website.

You want them to take action and sign up for your list, click a link, or buy a product. You need to provide your visitors multiple places to take action. Place one opportunity to convert above the fold, and one about every two or three “scrolls” down your page.

3. Brand Your Landing Page with Simple, Professional Design

Your landing page should match the product or service you are promoting on the page itself. It should also enhance your brand. Working with an Internet marketing savvy, professional designer will help ensure your design is simple, clean, and professional.

Stick to one or two type families and use color and type to lead the eye through the page. Make use of wide margins, and keep all of your content in the center of the screen. Avoid distracting sidebars and information that pulls the reader’s attention away from the page objective.

What do you think? Am I missing something? Let me know you thoughts below!